360dialog — official WhatsApp Business API Provider

Go-to-Market Leader

360dialog — official WhatsApp Business API Provider

contract

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Origin:  • 🇧🇷 Brazil

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Job Level

Senior

About the role

  • About us: 360Dialog transforms WhatsApp into a high-performance marketing channel with our Performance Messaging solutions, designed to drive real, measurable results.
  • Role Overview:
  • Lead the regional go-to-market strategy, creating and executing tailored plans that align with the global strategy while adapting to local needs.
  • Build and grow sales pipelines, identifying key opportunities, managing the full sales cycle, and forecasting growth in your region.
  • Collaborate with Product, Marketing, and Customer Success teams to adapt messaging and materials, ensuring a strong local customer journey.
  • Coach and mentor team members, sharing best practices across regions.
  • Be accountable for achieving key regional results, including pilot adoption, conversion to scale, revenue growth, and other performance targets.

Requirements

  • Key Responsibilities:
  • Lead Regional GTM Strategy: Define and execute a bespoke go‑to‑market plan for pilot offerings—aligning with global strategy, tailored to local nuances and verticals.
  • Build and Scale Sales Pipelines: Identify high-impact pilot opportunities, manage full-cycle sales from prospecting to closing, and forecast pipeline growth in your region.
  • Collaborate Cross-Functionally: Partner with Product, Marketing, and Customer Success teams to shape localized messaging, assets, and customer journey frameworks.
  • Coach & Mentor: Guide and develop local sales or pilot execution team members. Amplify best practices across regions.
  • Deliver Results: Own regional KPIs: pilot adoption rate, conversion to scale, ARR/ACV growth, regional revenue targets.
  • Key Requirements:
  • 10+ years of experience in media sales or measurement strategy—especially within pilot or beta-stage offerings
  • Proven track record in selling to large brand/agency clients, utilizing data/measurement-led value propositions
  • Deep understanding of measurement solutions: MTA, attribution models, incrementality testing, marketing analytics
  • Strategic thinker with strong regional network and go‑to‑market planning experience
  • Exceptional cross-border stakeholder management, negotiation skills, and commercial acumen
  • Excellent English and Portuguese proficiency (writing and verbal)
  • Comfortable working in a fast-paced SaaS/beta environment with ambiguity and quick pivoting
  • Experience managing or influencing across cross-functional teams (e.g., Product, Marketing, CS)