Febracis

Marketing

• Define and execute Vértuz's integrated digital strategy, with an annual growth plan by product
• Manage and optimize paid traffic campaigns on Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads
• Lead the User Acquisition strategy for the Vértuz app (CPI, retention, conversion to subscription)
• Design and optimize acquisition funnels for each product (CPL, CAC, ROAS, LTV/CAC, conversion rates)
• Lead digital execution for all launches (training, PGR, consulting acquisition campaigns and special campaigns)
• Build and maintain the measurement and attribution stack (GA4, GTM, pixels, mobile attribution, dashboards)
• Manage CRM, automations and communication flows (email, WhatsApp, push) by funnel and product
• Coordinate creative production and manage agencies, freelancers and external vendors
• Lead and develop the digital marketing team as the operation scales

Digital Marketing Leader

Customer Support

• Build the Customer Success area from scratch: playbooks, product-specific journeys, SLAs, service models (high-touch, mid-touch, tech-touch) and internal rituals
• Map and operate the customer journey across all Vértuz products, identifying friction points and opportunities to delight customers
• Manage multichannel customer support operations (WhatsApp, email, chat) with clear SLAs and metrics
• Design and operate the voice-of-customer system (NPS, CSAT, qualitative surveys) and present insights to leadership monthly
• Identify customers at risk of churn and execute product-specific retention playbooks
• Coordinate renewals, cross-sell and upsell across ecosystem products
• Build an advocacy program: referrals, case studies and testimonials
• Implement and manage the CS tool stack (helpdesk, CRM, analytics, NPS)
• Lead and develop the CS team as the operation scales

Customer Success Consultant

Full-stack Engineer

• Desenvolver customizações e automações em Salesforce (Apex, LWC, Flows)
• Apoiar no desenvolvimento e manutenção de integrações entre CRM e sistemas corporativos
• Construir ou manter componentes complementares de front-end / back-end relacionados ao ecossistema CRM
• Atuar na sustentação técnica e melhoria contínua da plataforma
• Apoiar testes, troubleshooting e troubleshooting de integrações
• Documentar componentes técnicos e fluxos de integração

Desenvolvedor CRM, Salesforce Full Stack – Pleno

Software Engineer

• Advanced RAG Architecture: Develop and optimize Retrieval-Augmented Generation (RAG) pipelines, focusing on retrieval quality and context relevance.
• Agent Orchestration: Build complex cognitive flows and decision graphs using LangChain and LangGraph.
• Retrieval Engineering: Manage and optimize vector databases (with emphasis on LanceDB), ensuring efficient searches via embeddings.
• Model Integration: Implement and fine-tune integrations with cutting-edge LLMs (OpenAI, Claude, Mistral), balancing cost, latency, and quality.
• AI Infrastructure: Maintain scalable solutions on AWS, using Lambdas for asynchronous processing and S3 for large data volumes.
• Strategic Evolution: Translate business needs into viable AI solutions and actively contribute to defining the team's technical roadmap.

Digital Marketing Leader

Customer Success Consultant

Desenvolvedor CRM, Salesforce Full Stack – Pleno

AI Developer