Digital Marketing Leader

Febracis

Digital Marketing Leader for Vértuz, responsible for defining and executing comprehensive digital strategies. Involves managing user acquisition and optimizing paid traffic campaigns effectively.

Posted 5/27/2026full-timeSantana de Parnaíba • BrasilSeniorWebsite

About the role

Key responsibilities & impact

Define and execute Vértuz's integrated digital strategy, with an annual growth plan by product
Manage and optimize paid traffic campaigns on Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads
Lead the User Acquisition strategy for the Vértuz app (CPI, retention, conversion to subscription)
Design and optimize acquisition funnels for each product (CPL, CAC, ROAS, LTV/CAC, conversion rates)
Lead digital execution for all launches (training, PGR, consulting acquisition campaigns and special campaigns)
Build and maintain the measurement and attribution stack (GA4, GTM, pixels, mobile attribution, dashboards)
Manage CRM, automations and communication flows (email, WhatsApp, push) by funnel and product
Coordinate creative production and manage agencies, freelancers and external vendors
Lead and develop the digital marketing team as the operation scales

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Economics, Engineering or related fields
Minimum of 7 years of experience in digital marketing, with at least 3 years in leadership
Strong experience operating paid traffic at scale on Meta Ads and Google Ads
Experience with acquisition funnels in at least two of the following contexts: executive education/high‑ticket info products, digital launches, financial services, B2C SaaS or mobile apps
Proficiency in GA4, Tag Manager, pixels, server-side tracking and attribution models
Solid knowledge of CRO, A/B testing, conversion-oriented copywriting and landing page architecture
Prior experience running digital launches (sequential launches, perpetual/evergreen or live events)
Nice-to-haves: Experience in mobile app User Acquisition, with mastery of attribution (AppsFlyer, Adjust), Apple Search Ads and Google App Campaigns
Experience in the financial sector, fintechs or financial services
Familiarity with BI tools (Looker Studio, Metabase, Power BI)
Experience with the Febracis ecosystem
Intermediate or advanced English

Benefits

Comp & perks

Vacation after 12 months of employment
TotalPass: Access to a variety of activities and establishments to promote work-life balance (optional enrollment)
Starbem (booking for psychologist, psychiatrist, nutritionist and telemedicine)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid traffic managementacquisition funnelsCROA/B testingconversion-oriented copywritingmobile app user acquisitionattribution modelsanalyticsemail marketing

Soft Skills

leadershipteam developmentcommunicationproject managementcreative coordination