FatCat Strategies, LLC

SEO Marketing

• Drive SEO Results Across Client Accounts
• Lead SEO strategy, execution, and optimization across diverse client portfolios.
• Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
• Oversee performance across both technical and content-driven SEO initiatives.
• Innovate and Experiment with AI & SEO
• Test and refine strategies involving:
• Prompt engineering & testing for AI tools and SERP analysis.
• Embedding knowledge and chunk analysis to improve AI discoverability.
• Featured snippets, AI summaries, and emerging SERP experiences.
• Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
• Run structured SEO experiments with measurable impact.
• Leverage automation tools (like **Make.com**) to improve efficiency.
• Communicate SEO Changes and Insights
• Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
• Turn insights into actionable strategy adjustments for the team and clients.
• Contribute SEO data to internal and external reporting for transparency and education.
• Lead Technical SEO for Clients
• Conduct deep-dive technical audits, especially for **WordPress-based** sites.
• Optimize Core Web Vitals, structured data, site architecture, and schema markup.
• Ensure clean technical builds and collaborate closely with developers and designers.
• Implement and manage **schema types** that enhance AI and SERP visibility.
• Scale SEO Operations
• Build efficient, scalable systems and workflows using automation.
• Maintain documentation, templates, and SOPs to ensure consistent delivery.
• Develop Team Knowledge
• Establish an internal SEO knowledge base and contribute to ongoing training.
• Lead QA initiatives and support feedback loops for SEO quality and consistency.
• Support Internal Marketing
• Maintain and optimize the internal site (UX + SEO best practices).
• Manage lead data flows and automated reporting across platforms like CRM and analytics.
• Contribute SEO insights to blog, newsletter, and campaign content.

SEO, GEO Strategist

• Develop multi-layered organic search strategies spanning:
• Traditional SEO
• AI-generated search experiences
• Conversational and answer-based discovery
• Zero-click search environments
• Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
• Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
• Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
• Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
• Build topic ecosystems and internal linking structures that strengthen topical authority
• Guide the development of high-quality content designed for both human users and machine interpretation
• Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
• Partner with creative, development, and marketing teams to align content with growth objectives
• Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
• Implement schema and entity optimization strategies that improve machine understanding
• Identify technical barriers limiting organic performance or AI discoverability
• Collaborate with developers on performance improvements and scalable SEO implementations
• Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
• Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
• Turn data into actionable recommendations and iterative growth strategies
• Monitor competitive positioning across both traditional and AI-powered search environments
• Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
• Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
• Help shape internal processes and educate teams on the future of search and discovery

SEO, AI Search Strategist

Performance Marketing

• Plan, launch, and optimize paid search and social campaigns to maximize ROI.
• Manage budgets efficiently to achieve lead-generation goals.
• Conduct A/B testing on ad creatives, copy, and landing pages.
• Perform keyword research, audience targeting, and bid strategy adjustments.
• Track and analyze campaign performance, reporting insights and recommendations.
• Stay up-to-date with industry trends and platform updates.

SEO, GEO Strategist

SEO, AI Search Strategist

PPC & Paid Social Specialist