SEO, AI Search Strategist

FatCat Strategies, LLC

SEO & AI Search Strategist shaping discoverability across traditional and AI-generated search. Developing strategies for Google, ChatGPT, and other platforms with a hybrid work model.

Posted 5/28/2026full-timeRaleigh • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop multi-layered organic search strategies spanning:
Traditional SEO
AI-generated search experiences
Conversational and answer-based discovery
Zero-click search environments
Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
Build topic ecosystems and internal linking structures that strengthen topical authority
Guide the development of high-quality content designed for both human users and machine interpretation
Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
Partner with creative, development, and marketing teams to align content with growth objectives
Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
Implement schema and entity optimization strategies that improve machine understanding
Identify technical barriers limiting organic performance or AI discoverability
Collaborate with developers on performance improvements and scalable SEO implementations
Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
Turn data into actionable recommendations and iterative growth strategies
Monitor competitive positioning across both traditional and AI-powered search environments
Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
Help shape internal processes and educate teams on the future of search and discovery

Requirements

What you’ll need

3+ years of experience in SEO, content strategy, or organic growth
Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
Experience creating or managing high-performing content programs
Familiarity with structured data, schema, and semantic SEO principles
Analytical mindset with the ability to tie work to business outcomes
Clear communicator who can translate complex search concepts into actionable plans

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
Work From Home

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOcontent strategykeyword mappingtechnical SEOstructured dataschemasemantic SEOAI searchzero-click searchentity recognition

Soft Skills

analytical mindsetclear communicationcollaborationstrategic thinkingeducational skills