SEO, GEO Strategist

FatCat Strategies, LLC

SEO Strategist at FatCat Strategies leading technical and content SEO for diverse clients. Innovating with AI and driving measurable results through strategic experiments.

Posted 5/28/2026full-timeRaleigh • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Drive SEO Results Across Client Accounts
Lead SEO strategy, execution, and optimization across diverse client portfolios.
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
Oversee performance across both technical and content-driven SEO initiatives.
Innovate and Experiment with AI & SEO
Test and refine strategies involving:
Prompt engineering & testing for AI tools and SERP analysis.
Embedding knowledge and chunk analysis to improve AI discoverability.
Featured snippets, AI summaries, and emerging SERP experiences.
Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
Run structured SEO experiments with measurable impact.
Leverage automation tools (like **Make.com**) to improve efficiency.
Communicate SEO Changes and Insights
Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
Turn insights into actionable strategy adjustments for the team and clients.
Contribute SEO data to internal and external reporting for transparency and education.
Lead Technical SEO for Clients
Conduct deep-dive technical audits, especially for **WordPress-based** sites.
Optimize Core Web Vitals, structured data, site architecture, and schema markup.
Ensure clean technical builds and collaborate closely with developers and designers.
Implement and manage **schema types** that enhance AI and SERP visibility.
Scale SEO Operations
Build efficient, scalable systems and workflows using automation.
Maintain documentation, templates, and SOPs to ensure consistent delivery.
Develop Team Knowledge
Establish an internal SEO knowledge base and contribute to ongoing training.
Lead QA initiatives and support feedback loops for SEO quality and consistency.
Support Internal Marketing
Maintain and optimize the internal site (UX + SEO best practices).
Manage lead data flows and automated reporting across platforms like CRM and analytics.
Contribute SEO insights to blog, newsletter, and campaign content.

Requirements

What you’ll need

3–5 years of experience in SEO with technical, content, and strategic depth.
Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
Technical SEO expertise, especially in WordPress environments.
Strong fluency in schema markup and structured data implementation.
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior.
Familiarity with embedding concepts, chunk analysis, and prompt testing.
A builder mindset; self-directed, curious, and systems-oriented.
Excellent written and verbal communication skills.

Benefits

Comp & perks

Compensation will be determined based on your experience, skill set, and the impact you’re positioned to make within our team.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOcontent SEOschema markupstructured dataGenerative Engine OptimizationAI LLM-powered toolsprompt engineeringKPI monitoringCore Web Vitals optimization

Soft Skills

communicationleadershipcuriosityself-directedsystems-oriented