Fanatics, Inc.

Manager

• Own the Amazon Vendor business for our football club merchandise portfolio, acting as the main internal and external point of contact
• Define and execute the growth strategy for Amazon, including assortment, pricing, promotion and content priorities
• Coordinate with the Commercial & Merchandising teams to align marketplace strategy with overall commercial plans by club and category
• Prepare long-term and annual business plans with clear revenue, margin and investment targets
• Manage the day-to-day relationship with Amazon (Vendor team and relevant stakeholders)
• Work closely with the external agency to ensure flawless operational execution (content, campaigns, catalog updates, troubleshooting)
• Lead regular business reviews with Amazon and with internal stakeholders, presenting performance, key issues and action plans
• Negotiate or support negotiations on commercial terms, co-op, marketing contributions and joint business plans where relevant
• Contribute to defining the pricing strategy for Amazon in collaboration with the Commercial & Merchandising teams
• Plan and monitor promotional activities (deals, events, campaigns), balancing volume, visibility and margin
• Coordinate with the agency and the Marketing Manager on the Amazon Ads strategy to support key launches, clubs and categories
• Analyse promo and media performance, optimising investment based on ROI and commercial priorities
• Oversee Vendor Central operational health in collaboration with internal Operations and the agency (POs, shipments, chargebacks, shortages, penalties)
• Monitor availability, buy box, OOS and stock coverage, and ensure timely actions on replenishment and supply issues
• Identify and address root causes of operational problems (lead times, packaging, compliance, catalogue errors, etc.)
• Support alignment between warehouse, logistics and Amazon requirements to ensure service levels and delivery standards
• Build and maintain a structured reporting framework for Amazon, consolidating key KPIs and insights for internal stakeholders and partners
• Go beyond descriptive reporting and provide clear, actionable recommendations on assortment, pricing, promo, media and operations
• Share regular performance updates with management, Merchandising, Finance and club partners (where required)
• Identify risks and opportunities early (trends by club, category, price point, competition, demand shifts) and translate them into concrete actions

Marketplace Manager

Data Analyst

• Understand, interpret, and document **financial reporting requirements** for each U.S. state where FBG operates.
• Build, validate, and deliver **financial reports and data extracts** to meet book close deadlines.
• Write and optimize **SQL queries** to validate data quality and reconcile reporting discrepancies.
• Partner with Finance and Analytics Engineering to ensure reporting logic, schema, and ETL processes reflect accurate and compliant data.
• Investigate and resolve **data variances or reporting issues** quickly and accurately.
• Support audits, reviews, and data validation efforts with internal and external stakeholders.
• Develop and maintain documentation outlining data definitions, reporting logic, and controls.
• Contribute to continuous improvement initiatives that enhance data accuracy, efficiency, and automation in the reporting process.
• Work independently to manage priorities, timelines, and deliverables in a fast-paced environment.

Data Analyst II

Marketing

• Support the development and execution of category-level marketing strategies aligned to brand priorities and seasonal business goals.
• Translate consumer insights and category performance into clear marketing recommendations and plans.
• Partner cross-functionally with Brand Marketing, Product, Merchandising, Creative, and Sales to bring category stories to life.
• Help shape integrated marketing briefs and contribute to campaign and activation planning.
• Ensure category marketing initiatives are aligned with Mitchell & Ness brand standards and storytelling.
• Quarterback cross-functional stakeholder groups to align on shared goals and drive execution, owning timelines and deliverables to ensure on-time results.
• Track performance of category initiatives and share learnings and insights to inform future planning.
• Contribute creative ideas and fresh thinking to help evolve how categories show up across channels.

Marketing Manager

Product Manager

• Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration
• Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem
• Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions
• Support chatbot and AI initiatives by collaborating with a Senior Product Manager, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences
• Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs
• Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users
• Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy
• Work with third-party partners as needed to enhance or extend internal tools and operational capabilities
• Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams
• Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences
• Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners

Product Manager – NetZero

Director

• Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement.
• Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs.
• Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play.
• Partner with Product to enhance visibility, UX, merchandising and cross-platform utility.
• Develop tiered, segmented, and personalized FanCash strategies that reward high-value behaviors.
• Oversee forecasting and reinvestment efficiency in partnership with Finance. Lead performance measurement across issuance, redemption, retention lift, and incremental LTV.
• Build and lead a high-performing team with strong operational governance around loyalty planning and execution.

Director of Loyalty and Proposition Strategy – Sportsbook

• Define, build and scale new user value across iOS and Android apps
• Oversee the Fanatics Scores product
• Develop understanding of the Fanatics platform and its customer base
• Leverage data and analysis for product strategy
• Partner with teams to build features

Senior Product Manager – Fanatics App Engagement

Full-stack Engineer

• Design and build backend services that power our streaming data infrastructure, including ingestion, processing, and delivery to downstream systems.
• Drive large, multi-milestone projects from idea to production, ensuring they deliver outcomes that matter to the business.
• Set technical direction for the team: architecture, code quality, patterns, and tooling.
• Partner with leadership on roadmap and planning — you'll have a voice in what we build and why.
• Collaborate with platform, data, and product teams to design service boundaries, APIs, and data contracts.
• Own the test strategy for complex areas and push the team toward better testing habits and testable designs.
• Build observability, reliability, and resilience into our systems and hold the team to that standard.
• Coordinate across engineers and teams to deliver cross-cutting initiatives.
• Help diagnose and resolve performance bottlenecks related to ingestion, throughput, and distributed system behavior.
• Mentor engineers on craft, ownership, and collaboration.
• Participate in on-call rotations, drive incident resolution, and make sure retros lead to lasting fixes.
• Be open to occasional travel to Fanatics offices for meetings, events, or team gatherings.

Staff Senior Engineer – Streaming Data Platform

• Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
• Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
• Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
• Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
• Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
• Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
• Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
• Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
• Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
• Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
• Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
• Drive operational excellence through strong planning, prioritization, and scalable marketing processes.

Director, Marketing

Customer Success Manager

• Lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App
• Own the operating model that powers communication with fans and translates live sports moments into daily engagement and revenue
• Lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations
• Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
• Build scalable segmentation and personalization frameworks leveraging ecosystem data
• Drive activation, engagement, monetization, and retention programs
• Establish a robust testing and experimentation roadmap
• Improve retention curves and fan lifetime value
• Build and scale the end-to-end operating model for ecosystem campaigns
• Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play
• Oversee daily contest operations aligned to the sports calendar
• Work with teams to curate a centralized marketing and content calendar across the Ecosystem

Senior Director, CRM – Ecosystem Operations

• Lead development of league, department, and category targets aligned to the Long-Range Plan (LRP).
• Translate high-level financial and fan demand targets into actionable lifecycle plans.
• Partner with GMM, DMMs, Finance, and Fanatics Brands to align assortment breadth, depth, productivity, and product vision.
• Manage in-season demand forecasting, open-to-buy management, and pricing decisions.
• Create and manage 1P and 3P vendor plans across key partners.
• Facilitate alignment meetings with stakeholders to review, adjust, and secure leadership approvals.
• Drive vendor accountability to seasonal milestones and productivity commitments.
• Own and run the seasonal milestone calendar, ensuring on-time delivery of key plans and deadlines.
• Partner with Finance to achieve in-season and long-term margin, productivity, and inventory health goals.
• Manage OTB: track and reconcile planning targets vs. actuals for sales, GM%, and inventory turn.

Senior Director of Planning

Administration

• Provides essential operational and administrative support across the full product lifecycle, ensuring accuracy, efficiency, and seamless coordination between product, vendors, commercial, and cross‑functional teams.
• Supports both domestic and speed‑to‑market processes, manages key product data and approvals, and plays a critical role in sample management and system maintenance.
• Enables timely product delivery and market readiness through strong organisation, communication, and stakeholder alignment.

Product Administrator

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
• Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
• Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
• Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
• Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
• Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
• Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
• Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
• Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
• Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
• Drive innovation through structured testing roadmaps and emerging channel experimentation.
• Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
• Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
• Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.

Marketing Manager, Digital Brand Media

Operations

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems.
• Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels.
• Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention
• Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources.
• Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies.
• Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more.
• Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations.
• Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs.
• Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving.
• Maintain documentation of tracking frameworks, integration maps, and operational processes.
• Provide coverage across campaigns and channels as needed, stepping into execution roles when required.
• Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.

Marketing Manager, Digital Operations

• Lead the enterprise analytics function, delivering CFO-, CEO-, and investor-facing insights on customers, product performance, growth drivers, and business health.
• Lead the design of authoritative analytical & science frameworks used in board meetings, investor materials, and corporate planning.
• Ensure accuracy, consistency, and clarity of the metrics that represent Fanatics externally and govern decision-making internally.
• Own and operate the customer and audience database that powers the Fanatics Audience Network, ensuring high-quality identity resolution, segmentation, and activation capabilities.
• Partner with the Ads business to support new advertising products, measurement frameworks, and privacy-centric data architecture.
• Drive innovation in how customer signals are leveraged to create value for advertisers and rights holders.
• Partner with enterprise loyalty program leaders to design and operationalize data-driven strategies that increase customer lifetime value, retention, and cross-brand engagement.
• Build the analytical and data science foundations needed for offers, rewards optimization, personalization, and next-best-action systems.
• Develop a unified customer view that supports experience orchestration across Fanatics commerce, betting, collectibles, and media surfaces.
• Own the production data platform that supports ingestion, modeling, governance, and activation across multiple Fanatics operating companies.
• Lead the build-out, reliability, and evolution of the enterprise analytics environment, enabling self-service, experimentation, and advanced science workflows.
• Partner with Engineering, Security, and Product to ensure the platform meets SLAs for performance, cost efficiency, data quality, and compliance.
• Set and enforce modeling standards, definitions, metadata guidelines, and governance frameworks.
• Build and mentor a high-performing team of data engineers, analytics leaders, and data strategists.
• Drive a culture of excellence, curiosity, and ownership across the data organization.
• Partner across Commerce, Collectibles, Betting & Gaming, Ads, Fanatics Holdings, and Finance to translate business priorities into coherent data roadmaps.
• Champion data literacy and responsible data usage across the enterprise.

Senior Director – Data & Strategy

• Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations.
• Partner with CRM Strategy & Planning and cross-functional working groups to diagnose performance, identify trends and surface actionable optimization opportunities.
• Analyze customer behavior across the full lifecycle; welcome, early-life, in-life actives, retention and reactivation to identify drivers of engagement, conversion and long-term value.
• Develop and apply customer lifecycle analytics and segmentation frameworks to understand cohort behavior, lifecycle progression and shifts in customer value over time.
• Support the adoption of ML and AI models within CRM, including propensity models, next-best-action and offer optimization, partnering with Data Science to integrate predictive models into lifecycle programs and campaign orchestration.
• Build and maintain CRM BI dashboards to support performance monitoring, insight discovery and decision-making.
• Collaboration with other Analysts and Data Scientists to find solutions to business problems.
• Remain current on technology and trends in data analytics and the sports betting & gaming industry.