Marketing Manager

Fanatics, Inc.

Marketing Manager supporting the delivery of marketing strategies and activations at Mitchell & Ness International. The role drives revenue growth, market expansion, and long-term brand value.

Posted 5/28/2026full-timeManchester • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the EMEA commercial marketing strategy to drive revenue growth, market penetration, and long-term brand value for Mitchell & Ness in the region.
Contribute regional insights and market knowledge to planning cycles and identify growth opportunities across EMEA.
Ensure marketing activity is channel-relevant, commercially focused, and aligned to both EMEA priorities and global brand direction.
Track EMEA marketing KPIs, supporting a results-driven, performance-led approach across all activity.
Assist with the management of the EMEA marketing budget, ensuring disciplined investment and clear ROI.
Operate in a self-directed manner, proactively identifying opportunities and driving initiatives forward.
Develop culturally relevant, insight-led campaigns that build brand awareness while delivering commercial impact.
Translate consumer, market, and cultural trends into compelling campaign ideas that resonate across EMEA markets.
Assist in building scalable campaign toolkits that balance global consistency with local flexibility.
Take a hands-on approach to execution, ensuring campaigns are delivered at pace and to a high standard.
Act as a key EMEA marketing contributor within the global Mitchell & Ness ecosystem, working alongside US, LATAM, APAC, and Australia teams.
Support relationships with EMEA partners and distributors, contributing to alignment and execution excellence.
Work effectively with cross-functional teams across marketing, sales, product, and finance.
Leverage shared resources across the Fanatics International business to deliver high-quality outputs.
Champion a 'one team' approach, supporting seamless collaboration across regions and functions.
Contribute to process improvements that increase speed, efficiency, and effectiveness across EMEA marketing.
Work closely with Product, PLM, and Design to align marketing plans with category strategies and seasonal priorities.
Support the development of integrated product and marketing campaigns that deliver strong sell-in and sell-out stories.
Collaborate with wholesale, eCommerce, and retail teams to deliver insight-led consumer and trade marketing assets.
Assist in the development of seasonal sales materials, presentations, and brand assets to support commercial success.
Support the EMEA wholesale marketing strategy, grounded in shopper insight and regional retail dynamics.
Contribute to trade marketing across EMEA, delivering impactful communication strategies that support customer objectives.
Help build and maintain relationships with key regional retail partners, supporting pre-line and sell-in processes.
Work with local market teams to develop and execute relevant marketing plans, providing clear direction and tools.
Ensure all EMEA activity aligns with the global Mitchell & Ness and Fanatics brand strategy.
Support key EMEA events, activations, and peak trading periods as required.
Take on additional responsibilities aligned to the evolving needs of the EMEA business.

Requirements

What you’ll need

Ability to work collaboratively and build relationships across cross-functional and international teams.
Commercially minded marketing professional with experience across international markets, particularly EMEA retail and consumer behaviour.
Good understanding of the full marketing mix (brand, digital, PR, creative, trade), with the ability to contribute to integrated, high-impact campaigns.
Experience in marketing planning and go-to-market execution, with exposure to multi-channel product launches.
Strong communication and presentation skills, with the ability to engage and influence stakeholders at various levels.
Highly self-motivated and hands-on, with good project management skills and the ability to manage multiple priorities and deliver results at pace.

Benefits

Comp & perks

Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience.
A range of competitive benefits tailored to each country in which we operate.

ATS Keywords

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Hard Skills & Tools

marketing strategycampaign developmentmarketing planninggo-to-market executionmulti-channel product launchesKPI trackingbudget managementtrade marketingconsumer insightsbrand awareness

Soft Skills

collaborationrelationship buildingcommunicationpresentation skillsself-motivationproject managementability to manage multiple prioritiesinfluencing stakeholdersproactive initiativecultural awareness