Director of Digital Strategy
Vi
VP, Advertising Strategy and Operations
EXL
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Shape and execute the go-to-market strategy for EXL’s Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions.
- Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting.
- Integrate EXL’s Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation.
- Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others.
- Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact.
- Lead client pursuits by identifying needs, mapping them to EXL capabilities, and developing winning proposals.
Requirements
- 10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services).
- Strong understanding of ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar.
- Strong understanding of programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic.
- Strong understanding of order management systems: Operative One, Placements.io, or equivalents.
- Knowledge of ad formats and trafficking for display/video, including VAST, VPAID, and interactive formats.
- Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance.
- Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions.
- Bachelor's Degree (StudyLevel listed as Bachelor's Degree).
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign traffickingquality assuranceyield optimizationanomaly detectionforecastingbillingreconciliationSOP developmentad formatstrafficking workflows
Soft skills
strategic thinkingdata-driven mindsetanalytical skillsclient partnershipproposal developmentleadershipteam managementorganizational skillscommunication skillsproblem-solving
