Excelsior Works

Customer Success Manager

• Execute and monitor retention and engagement campaigns
• Segment customer databases for targeted communication
• Create templates for email, push notifications, SMS, and Telegram
• Track campaign performance, prepare reports, and follow KPIs
• Maintain and monitor tools for a smooth and engaging user experience
• Ensure CRM system accuracy and manage daily operations
• Create campaign content and design assets for marketing communications
• Identify customer behavior trends and recommend optimizations
• Perform QA checks on marketing communications for consistency and accuracy

CRM Specialist

Growth Marketing

• Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
• Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

App User Acquisition Manager

Designer

• Design visually engaging and responsive landing pages, campaign pages, microsites, and other web experiences for desktop and mobile.
• Translate marketing briefs, business objectives, and user needs into wireframes, mockups, prototypes, and high-fidelity designs.
• Collaborate closely with User Acquisition and CRO teams to create web experiences that balance brand consistency, usability, and conversion performance.
• Work with developers to ensure designs are implemented accurately and consistently across devices and browsers.
• Support the creation and ongoing improvement of interactive and gamified web experiences.
• Develop and maintain reusable design components, style guides, and scalable design systems.
• Optimize layouts and user journeys for usability, accessibility, responsiveness, and page performance.
• Support A/B testing by developing design variations and iterating based on performance data and user feedback.
• Review implemented pages and perform design QA before launch.
• Ensure that all designs align with our visual identity, regulatory requirements, and business objectives.
• Stay up to date with web design trends, emerging technologies, and industry best practices.
• Contribute creative ideas that improve our campaigns, digital products, and internal design processes.

UA Designer

Account Executive

• Engage and convert qualified leads into active, long-term customers via phone, chat, and email.
• Own the early user journey, improving conversion through thoughtful follow-up and guidance.
• Proactively re-engage partially onboarded or high-intent users by identifying and removing friction points.
• Educate users on product features, onboarding steps, available options, and overall value proposition.
• Confidently handle objections related to trust, payments, verification, and product understanding using a consultative approach.
• Guide users through onboarding and payment flows to reduce drop-off and increase activation rates.
• Manage leads across multiple acquisition channels, including partnerships, paid campaigns, organic traffic, and internal reactivation efforts.
• Prioritize and segment leads based on intent, quality, and predicted long-term value.
• Identify friction points in the funnel and propose improvements to processes, messaging, and tools.
• Provide structured feedback to marketing and growth teams on lead quality, channel performance, and user behavior.
• Operate with full awareness of regulatory and compliance requirements in a structured digital environment.
• Apply ethical and responsible engagement principles in every interaction.
• Focus on sustainable, long-term value rather than short-term conversion wins.

Excelsior Works

CRM Specialist

App User Acquisition Manager

UA Designer

Sales Representative

Sales Representative – Shift-based Role