CRM Specialist

Excelsior Works

CRM Specialist driving retention and engagement campaigns for ExWo’s transparent digital platform. Managing segmentation, multichannel communications, KPI reporting, and campaign optimization.

Posted 8/6/2026full-timeSofia • 🇧🇬 BulgariaJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing and monitoring retention and engagement campaigns, utilizing CRM systems for targeted communication and campaign performance tracking. Proficient in content creation and design, with strong analytical skills to identify customer behavior trends and optimize marketing strategies.

Highest-signal resume keywords

CRM System ManagementCampaign Performance TrackingCustomer SegmentationContent CreationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingData AnalysisCustomer EngagementHTMLCampaign Optimization

Soft Skills

Detail-OrientedOrganizational SkillsWritten CommunicationVerbal CommunicationAdaptability

Tools & Technologies

OptimoveExcelGoogle SheetsCanvaPhotoshop

Industry Keywords

Digital CampaignsRetention CampaignsEngagement CampaignsMarketing CommunicationsUser Experience

About the role

Key responsibilities & impact

Execute and monitor retention and engagement campaigns
Segment customer databases for targeted communication
Create templates for email, push notifications, SMS, and Telegram
Track campaign performance, prepare reports, and follow KPIs
Maintain and monitor tools for a smooth and engaging user experience
Ensure CRM system accuracy and manage daily operations
Create campaign content and design assets for marketing communications
Identify customer behavior trends and recommend optimizations
Perform QA checks on marketing communications for consistency and accuracy

Requirements

What you’ll need

Minimum 1 year of experience in CRM, marketing, or digital campaigns
Knowledge of CRM systems and tools, such as Optimove or similar
Strong analytical and data skills, including Excel and Google Sheets
Excellent written and verbal communication skills
Detail-oriented and organized, with ability to prioritize in a dynamic environment
Willingness to learn and grow in the industry
Experience with email marketing tools, push/SMS platforms, and customer segmentation is an advantage
Content creation and basic design tools such as Canva and Photoshop are nice to have
Basic knowledge of HTML is a plus

Benefits

Comp & perks

Competitive salary
Annual performance bonus
Premium health insurance
Up to 25 days paid annual leave
1 work-from-home day per week
Opportunity to grow within a dynamic international company
A collaborative, fun, and forward-thinking work culture