App User Acquisition Manager

Excelsior Works

User Acquisition Manager at ExWo, focusing on app user acquisition strategies. Collaborating with teams to drive digital advertising performance in a fast-paced environment.

Posted 7/20/2026full-timeSofia • 🇧🇬 BulgariaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in app user acquisition and performance marketing strategies, with a strong focus on digital advertising campaign execution and optimization. Proficient in using analytics tools to drive revenue growth in the North American gambling market.

Highest-signal resume keywords

App User AcquisitionAppsFlyerIOS TrackingGA4Performance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App User ReportingSKAN ReportingEvent SetupCustom ReportsTroubleshooting

Soft Skills

Excellent CommunicationCross-Functional CollaborationAdaptability

Tools & Technologies

Data Visualization ToolsTableauPower BI

Industry Keywords

GamblingIGamingDigital AdvertisingMarketing Initiatives

Tech Stack

Tools & technologies

iOSTableau

About the role

Key responsibilities & impact

Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

Requirements

What you’ll need

3+ years of hands-on experience in app user acquisition.
Solid experience with AppsFlyer or another MMP, including app user reporting.
Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
Experience with GA4: event setup, custom reports, and troubleshooting.
Excellent communication skills with the ability to work cross-functionally with various stakeholders.
A proven track record of executing performance marketing strategies that drive revenue growth.
Fluency in written and spoken English.
The ability to adapt quickly and perform well in a fast-paced environment.
Nice To Have: Experience in the gambling or iGaming industry.
Familiarity with data visualization tools like Tableau or Power BI.

Benefits

Comp & perks

Competitive salary and annual performance bonus.
Premium health insurance.
Up to 25 days paid annual leave.
1 work-from-home day per week.
Opportunity to grow within a dynamic international company.
A collaborative, fun, and forward-thinking work culture.