Evolve Digital GmbH

Performance Marketing

• Du textest Landingpages und Advertorial-Funnels, die nachweislich konvertieren – von der Headline bis zum finalen CTA.
• Du entwickelst Ad-Copies für Creatives, die im Feed stoppen und im Funnel weiterführen.
• Du schreibst Videoskripte, die Kaufmotive aktivieren und Einwände aushebeln, bevor sie entstehen.
• Du analysierst Zielgruppen im D2C-Kontext, bevor du schreibst – und leitest daraus ab, welche Botschaft auf welcher Funnel-Stufe zieht.
• Du nutzt KI-Tools aktiv im Schreibprozess und entwickelst Prompts und Workflows, die das gesamte Team weiterverwenden kann.
• Du iterierst Texte anhand von Performance-Daten und überführst Testergebnisse direkt in neue Versionen.
• Du durchläufst Freigabeprozesse mit Kunden und intern effizient – mit dem Ziel, Überarbeitungsschleifen zu minimieren.

Direct Response Copywriter – Performance Marketing, Funnels

• You plan, manage and optimize paid social campaigns on Meta and TikTok with a clear focus on profitability and scaling
• You implement existing performance strategies and optimize them based on data across all relevant funnel stages
• You manage budgets daily against target KPIs (ROAS, POAS, CAC) and ensure clean execution even with high five- to six-figure monthly budgets
• You develop creative concepts together with the content team, such as UGC ads and founder-led ads, and systematically test hooks, formats and narratives
• You regularly analyze campaign data, prepare client reports and provide strategic advice to clients on holistic account development
• You work closely with internal copywriters to continuously improve sales psychology and direct-response approaches
• You help build out the paid social area over time and take on subject-matter responsibility within the team

Performance Marketing Manager – Social Ads Focus

Ecommerce

• You plan, execute and optimize paid ads campaigns on Meta, Taboola, and Outbrain
• You develop scalable campaign strategies to improve performance (ROAS, CPA, conversion rate, etc.)
• You analyze and interpret campaign data to continuously improve performance
• You manage campaign budgets and delivery, taking KPIs into account
• You independently manage projects and work closely with clients to ensure objectives are met—or ideally exceeded
• You use efficient processes and clear structures to drive rapid progress
• You collaborate closely with copywriting and creative colleagues to unlock the full potential for your clients

Direct Response Copywriter – Performance Marketing, Funnels

Performance Marketing Manager – Social Ads Focus

Performance Marketer – E‑commerce, Native Ads, Social Ads