About the role
- Own the Organic Strategy: Build and execute Everyday Dose’s organic social roadmap across brand, product, and community touchpoints.
- Lead the Team: Manage and mentor creators, social strategists, and community managers to deliver best-in-class content and engagement.
- Drive Growth: Grow our organic reach, engagement, and brand love through authentic storytelling, trend adaptation, and data-informed decisions.
- Content Direction: Oversee ideation, creation, and publishing of high-performing content across channels.
- Community Management: Cultivate a loyal community that drives advocacy, UGC, and retention.
- Brand Voice: Ensure all social content aligns with Everyday Dose’s tone. Smart, playful, credible, and human.
- Cross-Functional Collaboration: Partner with Creative, Growth, and Influencer teams to amplify campaigns organically.
- Trendspotting: Stay plugged into culture, adapt fast, test fearlessly, and lead with creativity.
- Analytics & Optimization: Measure, analyze, and report on social performance to continuously improve strategy and outcomes.
Requirements
- 6-8+ years of experience in social media, community, or brand marketing, with at least 2 years in a leadership role.
- Proven experience growing a consumer brand’s organic presence (preferably DTC, CPG, or wellness/lifestyle).
- Deep understanding of TikTok, Instagram, YouTube, Threads, and emerging platforms. What works, why it works, and how to adapt.
- Ability to lead both strategy and content execution guiding creators, writers, and designers to bring your vision to life.
- Fluency in performance metrics (engagement rate, retention, share of voice, follower quality, content ROI).
- Strong creative instincts and storytelling ability. You understand what makes people stop, share, and care.
- Experience collaborating with paid media, influencer, and email/CRM teams to create cohesive brand narratives.
- Skilled in managing agencies, freelancers, and in-house talent.
- Strong project management and leadership skills; thrives in a fast-paced, entrepreneurial environment.
- **Bonus:** Experience building community-driven programs.
- **Bonus:** Background in wellness, coffee, or functional CPG.
- Be part of a mission-driven company revolutionizing the way people start their day.
- Competitive salary with performance-based incentives.
- Equity opportunities in a rapidly growing brand.
- Flexible, remote work environment.
- A passionate, creative team that values experimentation and excellence.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingcommunity managementbrand marketingcontent creationanalyticsperformance metricsstorytellingtrend adaptationorganic growth strategiesproject management
Soft skills
leadershipcreativitycollaborationmentoringcommunicationstrategic thinkingadaptabilityproblem-solvingteam managemententrepreneurial mindset