Everyday Dose

Account Manager

• **Position Overview:** The National Account Manager will be responsible for owning and growing our Target business. This individual will be the primary point of contact for the buyer, broker and cross-functional teams at both Target and internally. You’ll manage day-to-day account activity, drive execution excellence in-store and online, and ensure the brand continues to thrive across Target’s physical and digital shelves.

National Account Manager

• Build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content
• Architect and manage a creator engine
• Continuously identify, vet, and activate creators aligned with brand voice, ICP, and aesthetic
• Own all partnership deal flow, including rate negotiation and content licensing
• Design and operate the creator pipeline management system

Head of Creator Partnerships

Social Media Manager

• Plan and schedule social content across priority platforms
• Write thoughtful, on-brand captions that sound human (never salesy or hype-driven)
• Ensure content cadence is consistent and intentional
• Adapt creative for different platforms while maintaining brand voice
• Engage with comments and DMs with warmth and care
• Support customer questions by partnering with CX when needed
• Surface recurring questions, feedback, and themes to internal teams
• Help foster a positive, supportive community environment
• Work closely with Creative and UGC teams to select content to publish
• Identify what’s resonating
• Brief creators when needed
• Support product launches, announcements, and evergreen education
• Track social metrics (engagement, saves, comments, growth)
• Identify patterns in what content performs well or falls flat
• Report insights to refine content strategy and posting approach

Video Editor

• Edit short-form paid ads for Meta, TikTok, YouTube Shorts, and emerging platforms
• Build high-retention hooks in the first 3 seconds
• Optimize pacing, rhythm, and visual pattern interrupts
• Tailor edits to specific campaign objectives (acquisition, retargeting, education, AI-native creative, etc.)
• Rapidly iterate variations for testing
• Identify winning creative patterns and apply learnings to new edits
• Recreate reference styles and improve them
• Adapt editing style based on:
• - ICP
• - Product
• - Funnel stage
• - Platform norms
• Contribute ideas to improve creative briefs
• Maintain strong understanding of Everyday Dose’s brand identity
• Ensure visual cohesion across paid and organic channels
• Balance performance-driven edits with brand trust and tone
• Creatively solve footage or production limitations
• Improve average footage through editing choices
• Work across:
• - UGC
• - Talking heads
• - Product shots
• - AI-generated assets
• - Mixed-media content

Performance Marketing Video Editor

Director

• Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.)
• Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real life, and align with Everyday Dose’s core customer (especially women 35–55)
• Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster
• Develop audition briefs and prompts
• Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes)
• Pressure-test creators for repeatability and longevity, not one-off hits
• Own creator onboarding, expectations, and ongoing communication
• Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data
• Manage creator output volume, timelines, and consistency
• Build long-term relationships with top-performing creators
• Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue
• Use performance data to refine casting decisions
• Sunset underperforming creators and scale winners with intention
• Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights
• Help establish best practices around creator diversity, authenticity, and brand safety

Casting Director, UGC Creators

Creative Strategist

• Produce 20 performance concepts per week
• Turn product benefits & science into compelling scripts
• Direct UGC creators + manage a Video Editor
• Monitor trends & competitors to generate new angles
• Review footage/edits and deliver final ad variations
• Analyze performance data and iterate quickly****

Creative Strategist – Performance UGC, Paid Social

Manager

• Own day-to-day management of our TikTok Shop backend
• Ensure product listings, pricing, bundles, promos, and discounts are accurate and optimized
• Manage catalog setup, compliance, and platform requirements
• Troubleshoot issues quickly (listings, payouts, errors, flags)
• Partner with Ops and Supply Chain to align inventory, fulfillment, and forecasts
• Work with CX to ensure smooth post-purchase experience and issue resolution
• Collaborate with Creative and Live teams to ensure shop setup supports conversion
• Align with Finance on payouts, fees, and reporting
• Monitor TikTok Shop KPIs: GMV, conversion rate, AOV, refunds, cancellations
• Identify bottlenecks and opportunities to improve performance
• Build processes that allow TikTok Shop to scale without breaking
• Stay ahead of TikTok Shop feature updates and best practices
• Support affiliate setup, tracking, and compliance
• Ensure product links, commissions, and promotions are set up correctly
• Help creators sell effectively by making the shop frictionless

TikTok Shop Manager

Vice President

• - Define, evolve, and execute the Everyday Dose’s brand strategy as the business scales
• - Own positioning, narratives, audience clarity, and brand architecture
• - Ensure the brand remains emotionally resonant, differentiated, and culturally relevant
• - Act as the ultimate brand decision-maker and steward
• - Gear up Everyday Dose for retail success by enhancing brand awareness and helping to turn us into a household name.
• - Lead creative direction across content, campaigns, packaging, and launches
• - Ensure all storytelling feels human and unmistakably Everyday Dose
• - Balance brand-building with performance-driven creative needs
• - Push for originality while protecting brand coherence
• - Build and maintain strong brand systems: voice, tone, messaging, visual identity
• - Ensure consistency across paid, organic, email/SMS, website, packaging, retail, and PR
• - Create guardrails that empower teams, not slow them down
• - Identify when the brand is drifting and course-correct quickly
• - Partner closely with Growth to align brand and performance (no silos)
• - Collaborate with Product and Innovation to shape launches and line extensions
• - Work with CX and Community to ensure brand promises match real customer experience and solve real customer problems
• - Be a clear, confident voice in executive decision-making
• - Build, mentor, and lead a high-performing brand and creative team
• - Set clear standards for quality, taste, and execution
• - Create a culture of thoughtful iteration, not constant reinvention

VP of Brand

Designer

• Create high conversion, thumb stopping static ads
• Brief and review other designers work
• Design supporting creative assets as needed - with the use of AI
• Collaborate closely with the senior creatives to bring ads, product launches, and seasonal moments to life
• Manage a high volume of creative requests with competing priorities, maintaining speed and accuracy under tight deadlines
• Keep design systems, templates, and asset libraries updated, organized, and scalable