Everyday Dose

Account Manager

• Serve as the main liaison between our brand, broker and retailer’s buying and marketing teams.
• Lead all line reviews, item setup, and assortment updates.
• Manage in-store promotional planning and execution, ensuring flawless coordination with operations, supply chain, and marketing teams.
• Oversee digital marketing tactics on retailer media channels, optimizing visibility and conversion.
• Coordinate digital marketing tactics driving to in-store with Everyday Dose’s internal marketing team (e.g. email programs, Meta, Google, Influencer, TikTok)
• Develop and execute strategies for off-shelf displays and secondary placements to drive incremental sales.
• Build and maintain strong buyer relationships, providing data-driven insights and recommendations to grow the category.
• Partner closely with demand planning and operations to ensure accurate forecasting and on-time delivery.
• Analyze performance metrics, report on key KPIs, and identify opportunities for growth and efficiency.

Regional Account Manager

Brand Designer

• Design and evolve brand visuals across web, social, email, and paid media
• Create high-quality product imagery using AI tools (e.g., Midjourney, DALL·E, Photoshop AI, etc.)
• Develop packaging concepts and production-ready files
• Collaborate with brand and product development teams on campaigns and launches
• Translate brand strategy into compelling visual systems
• Maintain consistency across all brand touchpoints
• Iterate quickly on creative based on performance and feedback

Brand Designer – Packaging, AI Focus

Marketing

• Develop and execute shopper marketing strategies across key retail accounts.
• Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
• Partner with retail team and digital team to support key retailer launches and initiatives.
• Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
• Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
• Track and improve conversion performance across retailer.com platforms.
• Plan promotional calendars in partnership with sales and finance.
• Develop merchandising concepts including endcaps, displays, and retail activations.
• Ensure promotional programs are aligned with brand positioning and margin goals.
• Support new retail launches with strong shopper programs and storytelling.
• Develop toolkits and marketing support for retail partners.
• Create cross-channel campaigns that support both brand awareness and retail sell-through.
• Track performance of shopper marketing initiatives and optimize programs over time.
• Analyze retail media, promotional performance, and in-store execution data.
• Translate insights into actionable recommendations for sales and marketing teams.

Shopper Marketing Manager

Creative Strategist

• Define Creative Direction
• Establish and evolve the creative north star across all paid platforms
• Define energy, tone, pacing, and visual guardrails
• Translate data into ICP insights, and ICP insights into creative frameworks.
• Work from data to retention and everything in between.
• Lead Performance Creative Strategy
• Develop testing hypotheses and creative roadmaps
• Partner with growth to analyze performance data
• Build segmented creative lanes (e.g., relief vs focus vs protein)
• Ensure creative optimizes for:
• Hook rate
• Retention
• CVR
• CPA
• Creator & UGC Alignment
• Define creator content briefs and creative frameworks
• Ensure creator output aligns with performance creative strategy
• Build repeatable content formats
• Oversee content acquisition strategy
• Team Leadership
• Hire, lead and mentor creative strategists and performance editors
• Elevate creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for excellence without ego
• Cross-Functional Partnership
• Align with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to mine qualitative feedback
• Cross platform performance creative

Senior Director of Performance Creative Strategy

• **Position Overview:** The National Account Manager will be responsible for owning and growing our Target business. This individual will be the primary point of contact for the buyer, broker and cross-functional teams at both Target and internally. You’ll manage day-to-day account activity, drive execution excellence in-store and online, and ensure the brand continues to thrive across Target’s physical and digital shelves.

National Account Manager

• Build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content
• Architect and manage a creator engine
• Continuously identify, vet, and activate creators aligned with brand voice, ICP, and aesthetic
• Own all partnership deal flow, including rate negotiation and content licensing
• Design and operate the creator pipeline management system

Head of Creator Partnerships

Social Media Manager

• Plan and schedule social content across priority platforms
• Write thoughtful, on-brand captions that sound human (never salesy or hype-driven)
• Ensure content cadence is consistent and intentional
• Adapt creative for different platforms while maintaining brand voice
• Engage with comments and DMs with warmth and care
• Support customer questions by partnering with CX when needed
• Surface recurring questions, feedback, and themes to internal teams
• Help foster a positive, supportive community environment
• Work closely with Creative and UGC teams to select content to publish
• Identify what’s resonating
• Brief creators when needed
• Support product launches, announcements, and evergreen education
• Track social metrics (engagement, saves, comments, growth)
• Identify patterns in what content performs well or falls flat
• Report insights to refine content strategy and posting approach

Video Editor

• Edit short-form paid ads for Meta, TikTok, YouTube Shorts, and emerging platforms
• Build high-retention hooks in the first 3 seconds
• Optimize pacing, rhythm, and visual pattern interrupts
• Tailor edits to specific campaign objectives (acquisition, retargeting, education, AI-native creative, etc.)
• Rapidly iterate variations for testing
• Identify winning creative patterns and apply learnings to new edits
• Recreate reference styles and improve them
• Adapt editing style based on:
• - ICP
• - Product
• - Funnel stage
• - Platform norms
• Contribute ideas to improve creative briefs
• Maintain strong understanding of Everyday Dose’s brand identity
• Ensure visual cohesion across paid and organic channels
• Balance performance-driven edits with brand trust and tone
• Creatively solve footage or production limitations
• Improve average footage through editing choices
• Work across:
• - UGC
• - Talking heads
• - Product shots
• - AI-generated assets
• - Mixed-media content

Performance Marketing Video Editor

Director

• Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.)
• Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real life, and align with Everyday Dose’s core customer (especially women 35–55)
• Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster
• Develop audition briefs and prompts
• Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes)
• Pressure-test creators for repeatability and longevity, not one-off hits
• Own creator onboarding, expectations, and ongoing communication
• Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data
• Manage creator output volume, timelines, and consistency
• Build long-term relationships with top-performing creators
• Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue
• Use performance data to refine casting decisions
• Sunset underperforming creators and scale winners with intention
• Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights
• Help establish best practices around creator diversity, authenticity, and brand safety