Senior Retention Manager

Everyday Dose

Senior Retention Manager owning retention roadmap for a fast-growing functional coffee D2C brand. Collaborating across teams to enhance subscriber engagement and reduce churn.

Posted 7/24/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $132,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing subscriber lifecycles through effective onboarding, retention, and conversion strategies, utilizing data analysis and AI tools to drive engagement and reduce churn. Proven ability to project manage cross-functional initiatives in a fast-paced startup environment while maintaining a focus on measurable outcomes.

Highest-signal resume keywords

D2C Ecommerce ExperienceSubscriber Lifecycle ManagementData AnalysisProject ManagementKlaviyo Campaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Onboarding StrategyRetention ProgramsConversion OptimizationA/B TestingData-Driven Decision Making

Soft Skills

Detail-OrientedStructured ThinkingCross-Functional CollaborationOwnershipEffective Communication

Tools & Technologies

KlaviyoAI ToolsCRM Systems

Industry Keywords

WellnessHealthSubscription BusinessChurn ReductionLoyalty Programs

About the role

Key responsibilities & impact

You'll take primary ownership of three core pillars of our Q3 retention roadmap:
Onboarding: Finalizing and scaling onboarding initiatives that shape the first 30-60 days of the subscriber journey, including personalized content, dosing and usage education, and flexible product/plan options that reduce early churn.
Retention: Building and improving the programs that keep subscribers engaged and reduce churn from month 2 onward, including loyalty and rewards, cross-selling, plan upgrades, dunning flows, and cancel flow optimization.
Conversion: Nurture our CRM leads into new subscribers, working cross-functionally with growth teams. Manage our email agency to brief, optimize and send campaigns and flows, in order to drive new subscribers from leads.
Run the roadmap: Take initiatives from 0 to 1: scope the problem, build the plan, get buy-in from stakeholders, and drive execution without needing to be told the next step.
Brief and build: Write comms briefs and build/execute lifecycle campaigns yourself in Klaviyo (email and SMS), from founder notes to win-back sequences to onboarding flows.
Analyze: Dig into subscriber, cohort, and churn data to find the story behind the numbers, size opportunities, and validate what's actually working.
Leverage AI: Use AI tools to move faster across research, analysis, drafting, and QA, and bring that speed to the rest of the team.
Test rigorously: Design and read A/B tests correctly, and turn results into clear recommendations and next steps.
Project manage: Navigate a fast-moving startup org, get the right people aligned, and keep initiatives moving even when priorities shift.
Own outcomes: Track the metrics that matter (repurchase rate, churn, LTV, recovery rate) and report clearly on progress and impact.

Requirements

What you’ll need

You've worked in D2C ecommerce, ideally in wellness, health, or a subscription business, and you understand the mechanics of a subscriber lifecycle.
You default to structured thinking, you're comfortable in data, and you use evidence, not just instinct, to make the case for an idea.
You use AI tools daily to accelerate your work and impact on the business.
You can write or brief comms that sound like a real person and convert, and you know when to loop in a copywriter versus write it yourself.
You’re detail-oriented and make sure things get done the right way.
You don't wait for a solution to come to you. You take an ambiguous problem, figure out the path, and get it shipped.
You've project-managed cross-functional initiatives and know how to build alignment without a lot of formal authority.
You want ownership, you want to build something, and you're energized by a startup pace rather than drained by it.

Benefits

Comp & perks

Health, Vision, and Dental Insurance
401K Match
Flexible Wellness Credits
Helpr Support for Families