Marketing Associate Director – R&A Segment Partner
Wolters Kluwer
Job Level
Mid-LevelSenior
About the role
- Craft industry-specific marketing journeys and targeted enterprise marketing engines
- Research and analyze industry segments to identify buying patterns, competitive landscapes, and pain points
- Develop industry-specific messaging frameworks and value propositions that translate product capabilities into narratives
- Conduct deep account research and persona mapping within target verticals
- Build and launch 1-few and 1-many industry-focused campaigns across email, paid media, direct mail, webinars, and industry events
- Manage multiple concurrent vertical campaigns, monitor industry-specific performance metrics, and run continuous experiments
- Collaborate with product marketing, design, and sales teams to align campaigns with product roadmaps
- Communicate market insights to product and go-to-market teams
- Leverage market intelligence, AI tools, and first-principles thinking to develop scalable vertical marketing programs
Requirements
- 3-5 years of product marketing experience or account based marketing experience
- Proven ability to translate complex product capabilities into market-relevant messaging and positioning
- Deep understanding of vertical marketing with experience in industry-specific campaigns, messaging, or go-to-market strategies
- Comfortable working side-by-side with GTM teams and speaking their language
- Solid grasp of enterprise SaaS business and sales-led motions
- Navigate MAPs and CRMs (HubSpot preferred)
- Experience with ad and intent platforms
- Ability to turn market insights into compelling industry narratives and write engaging copy
- Experience with market research, account research, and persona mapping
- Experience managing multi-channel campaigns (email, paid media, direct mail, webinars, events)
- Ability to run experiments, monitor performance metrics, and optimize results
- Comfortable in fast-paced environments and staying current with marketing developments
