Everstage

Product Manager

• Own the product roadmap for everstage.com: prioritize pages, modules, and experiments.
• Translate user insights and business priorities into web experiences — pricing, comparison, solutions, industry, and lifecycle pages.
• Co-build and ship a strategy for traditional SEO and generative engine optimization with the SEO lead - getting Everstage cited and referenced in ChatGPT, Perplexity, Claude, and Google AI Overviews / AI Mode.
• Own the technical foundation: site architecture, crawlability, structured data, internal linking, page performance, and llms.txt / agent-readable surfaces.
• Run a continuous experiment program against hero modules, pricing, demo CTAs, social proof, the product tour, chat hand-offs, and signup paths.
• Own conversion across the funnel: visit → engaged session → demo request.
• Use AI tooling to compress time-to-impact: prototype variants, generate first drafts of copy and layouts, and ship more experiments per quarter than a traditional web team would.
• Operationalize the new design system inside Webflow so every page we ship reinforces, the brand.

Product Manager, Website