EverService Holdings, LLC

Sales

• - Own the new revenue number for LawRank — quarterly and annually
• - Build accurate, defensible forecasts; manage to them weekly
• - Drive predictable, repeatable pipeline generation across inbound and outbound motion
• - Set quota and territory structure for the AE team; recalibrate as the business scales
• - Lead, hire, and develop a high-performing sales team — AEs, SDRs, and sales leaders alike
• - Set the bar for hiring, ramp, performance, and culture
• - Coach reps on consultative, value-based selling tailored to law firm buyers
• - Build the bench depth to scale the team responsibly
• - Build scalable sales processes tailored to the way law firms actually buy
• - Refine positioning and messaging for attorney, managing partner, firm administrator, and in-house marketing personas
• - Partner with Marketing to align demand generation and pipeline strategy
• - Stand up the sales tech stack (CRM hygiene, sequencing, call recording, forecasting) to support scale
• - Build strategic relationships with law firm leaders across the portfolio
• - Provide market insights to inform LawRank's service strategy, packaging, and pricing
• - Partner with Client Success on warm handoffs and expansion motion
• - Represent LawRank at industry events, partner programs, and key client engagements
• - Meet every rep, every sales leader, and every top-20 prospect/account within the first 30 days
• - Pressure-test the current sales motion, tech stack, and forecasting accuracy
• - Deliver a "current state" memo: what's working, what's broken, what changes first within the first 30 days
• - Implement interim fixes to the most painful pipeline and conversion gaps within the first 60 days
• - Stand up a weekly pipeline and forecast review tied to a real scorecard within the first 60 days
• - Recalibrate quota, territory, and rep capacity if needed within the first 60 days
• - New sales operating model live: weekly rhythm, scorecards, forecast cadence within the first 90 days
• - Measurable improvement in pipeline coverage and conversion rates within the first 90 days
• - Clear hiring plan and team structure for the next 12 months within the first 90 days
• - Quarterly Rocks established with measurable revenue commitment

Head of Sales

Customer Success Manager

• Own the entire client experience and lead the CSM organization
• Architect the operating layer for account management
• Manage a portfolio of $14,425,380 in ARR across 108 law firm clients
• Lead a team of 7 Client Success Managers
• Report directly to the LawRank President / CEO
• Present to EverService executive leadership
• Drive client retention and maintain high CSAT and NPS
• Build and scale the Client Success organization
• Partner with Sales leadership to drive upselli

Vice President of Client Success

SEO Marketing

• Learn SEO (initial training phase)
• Perform link-building based on the chosen strategy
• Upload content to WordPress sites based on the indicated guidelines
• Perform technical audits of websites using tools such as Ahrefs and Screaming Frog
• Fix technical errors such as 301s and 404s
• Manage the creation of digital marketing materials and creative pieces
• Market research and decision making based on data analysis
• Management and optimization of online profiles to maximize SEO efforts
• Optimize internet pages based on SEO best practices
• Implement changes required by the client on WordPress sites

SEO Intern, Legal Marketing

Account Executive

• Identify, qualify, and pursue new business opportunities to achieve individual and team sales targets
• Actively prospect and generate leads through various channels, including outbound outreach, referrals, and industry events
• Manage the full sales cycle from initial contact to close, ensuring a consultative and client-focused approach
• Present and demonstrate our agency services to prospective clients (attorneys and law firms), emphasizing how our solutions align with their business goals
• Maintain accurate and up-to-date CRM records, including deal stages, activities, and client communications
• Establish trust and credibility with prospects and clients by delivering value and exceptional service
• Act as a knowledgeable resource on iLawyerMarketing's offerings and the industry we serve
• Work closely with the marketing team to align on lead generation efforts and messaging
• Partner with account managers and other internal stakeholders to ensure smooth handoffs and a seamless client onboarding experience
• Stay informed about industry trends, competitor activities, and market developments
• Provide regular updates on pipeline, forecasts, and sales performance to leadership

Sales Executive

Attorney

• Own the entire client experience for high-value law firm clients
• Rebuild and elevate a team of Client Success Managers
• Architect the systems and processes that define a world-class agency
• Drive measurable improvements in client retention, revenue growth, and overall satisfaction
• Serve as the senior escalation point and strategic advisor for high-revenue law firms
• Build trust with key stakeholders and understand their business goals
• Identify at-risk accounts and execute retention strategies
• Maintain exceptional CSAT and NPS scores through white-glove service
• Navigate and de-escalate complex client situations
• Lead, mentor, and grow a team of Client Success Managers
• Hire and develop top talent while establishing team-wide standards
• Partner with Sales for upsell and cross-sell opportunities
• Create structured account growth plans for high-value clients
• Audit existing client success infrastructure and implement scalable processes
• Collaborate with cross-functional teams to ensure seamless client delivery

Director of Client Success, Legal Marketing

• **Position Responsibilities:**
• **Technical Responsibilities:**
• - Build and customize WordPress themes and plugins from scratch
• - Convert design mockups into pixel-perfect, responsive websites
• - Develop dynamic functionality using PHP and JavaScript
• - Optimize websites for speed, performance, and SEO
• - Ensure mobile responsiveness and cross-browser compatibility
• - Perform code reviews for junior developers and provide mentorship
• - Implement integrations with APIs and third-party tools
• - Manage deployments and troubleshoot hosting issues on platforms such as WP Engine
• - Maintain and improve existing websites based on client and SEO needs
• **Cross-Functional Responsibilities:**
• - Collaborate with designers, project managers, and SEO specialists to deliver solutions
• - Communicate effectively with technical and non-technical stakeholders
• - Provide technical guidance and support to junior developers
• - Support internal teams with questions or technical issues related to development

WordPress Developer, Legal Marketing

• **Position Responsibilities:**
• - Engage in sales prospecting: both digitally and through attending conferences
• - Build relationships with law firms and help them reach their business goals through integrated and custom marketing plans
• - Identify prospective clients' needs and suggest custom solutions that highlight our unique value proposition from our competitors
• - Follow-up with prospects and leads, keep in touch with regular outreach
• - Maintain an organized CRM and regularly update a sales pipeline
• - Prepare for and attend networking conferences
• - Meet sales quotas and departmental goals
• - Assist with other sales-related tasks as needed