Creative Strategist

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

DTC Creative Strategist

Chief Operating Officer

• Oversee and optimize daily store operations
• Monitor fulfillment, supplier relations, inventory, and performance
• Identify bottlenecks early and proactively solve them on your own
• Structure and streamline all content workflows
• Manage planning, deadlines, and team accountability
• Ensure consistent, high-quality, on-time content delivery
• Build SOPs, workflows, and automation systems
• Implement tools to improve efficiency across departments
• Create scalable systems that run like a well-oiled machine
• Lead daily/weekly calls and manage cross-functional teams
• Communicate clearly and deliver actionable next steps
• Coach teams, maintain accountability, and drive performance

EU

Creative Strategist

DTC Creative Strategist

COO – DTC Beauty Brand