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EU

DTC Creative Strategist

EU

Creative Strategist for fast-growing e-commerce brand developing ad concepts. Working with media buyers and marketing teams to enhance brand performance.

Posted 6/10/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
  • Create strong angles, hooks, and messaging frameworks for a mature female audience
  • Translate product benefits into emotion-driven, problem-solution ads
  • Continuously generate new concepts while iterating on proven winners
  • Analyze performance data (hooks, retention, CTR, CPA, ROAS)
  • Identify winning creatives and patterns
  • Create structured iterations to scale winners
  • Kill underperformers fast and double down on what works
  • Write clear, actionable briefs for UGC creators and editors
  • Guide creators on tone, structure, objections, and delivery
  • Work closely with media buyers to align creative & performance
  • Collaborate with brand and marketing teams to ensure consistency
  • Deeply understand the mature women customer
  • Identify key objections, desires, fears, and buying triggers
  • Monitor competitors and market trends
  • Turn customer feedback and reviews into ad concepts

Requirements

What you’ll need
  • Proven experience as a Creative Strategist for D2C brands
  • Strong background in direct response advertising
  • Deep understanding of Meta & TikTok ad creatives
  • Experience scaling ads (not just launching them)
  • Strong copy instincts (hooks, headlines, CTAs)
  • Data-driven mindset with creative intuition
  • Ability to move fast, test fast, and learn fast

Benefits

Comp & perks
  • Competitive salary
  • On-time and reliable payments
  • Opportunity to work with a fast-growing global e-commerce brand
  • Long-term growth opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
direct response advertisingad concept developmentperformance data analysiscopywritingcreative iterationcustomer feedback analysisad scalingmessaging frameworksdata-driven decision makingproblem-solution advertising
Soft Skills
creative intuitioncollaborationcommunicationadaptabilityanalytical thinkingcustomer understandingfast learningproblem-solvingstrategic thinkingleadership