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EU

Creative Strategist

EU

Creative Strategist for D2C e-commerce beauty brand. Driving direct response advertising strategies and optimizing performance across paid channels.

Posted 6/15/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
  • Create strong angles, hooks, and messaging frameworks for a mature female audience
  • Translate product benefits into emotion-driven, problem-solution ads
  • Continuously generate new concepts while iterating on proven winners
  • Analyze performance data (hooks, retention, CTR, CPA, ROAS)
  • Identify winning creatives and patterns
  • Create structured iterations to scale winners
  • Write clear, actionable briefs for UGC creators and editors
  • Guide creators on tone, structure, objections, and delivery
  • Work closely with media buyers to align creative & performance
  • Collaborate with brand and marketing teams to ensure consistency

Requirements

What you’ll need
  • Proven experience as a Creative Strategist for D2C brands
  • Strong background in direct response advertising
  • Deep understanding of Meta & TikTok ad creatives
  • Experience scaling ads (not just launching them)
  • Strong copy instincts (hooks, headlines, CTAs)
  • Data-driven mindset with creative intuition
  • Ability to move fast, test fast, and learn fast

Benefits

Comp & perks
  • Competitive salary
  • On-time and reliable payments
  • Opportunity to work with a fast-growing global e-commerce brand
  • Long-term growth opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
direct response advertisingad concepts developmentperformance data analysiscopywritingcreative iterationproblem-solution advertisingdata analysisad scalingmessaging frameworkscreative strategy
Soft Skills
collaborationcommunicationcreativitydata-driven mindsetfast learningproblem-solvingguidanceadaptabilitycopy instinctsattention to detail