Elusa Fragrance

Influencer Marketing

• Develop and implement a comprehensive influencer marketing strategy
• Identify, approach and select suitable influencers and creators
• Build and maintain long-term influencer partnerships
• Plan, coordinate and execute influencer campaigns (brand & performance)
• Brief creators, including storylines, guidelines and brand messaging
• Manage campaign timelines, budgets and deliverables
• Collaborate closely with Performance Marketing, Social Media and Creative teams
• Analyze and evaluate campaign performance (e.g., reach, engagement, conversions)
• Define optimization measures to scale successful campaigns
• Monitor trends, platform developments and creator formats
• Ensure compliance with brand and legal/compliance guidelines

Influencer Marketing Manager – m/f/d