electroCore

Marketing

• Develops and communicates sales and marketing plans
• Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
• Establish and maintain sales team onboarding process and ongoing sales training curriculum
• Develops and manages product line marketing budgets within overall operating budgets
• Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc.
• Responsible for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the ElectroCore product lines
• Facilitates the collection of information and documents the customer requirements for all new product development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical
• Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
• Interprets and translates scientific clinical data into commercial implications
• Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products based on the ElectroCore technology
• Lead team of direct reports (e.g., product managers, associate product managers)

Senior Director – Marketing