eHouse Studio

Performance Marketing

• Build and present custom Google Ads strategies to prospective clients.
• Build campaign structures with high-value ad placements that focus the client’s budget on real prospects.
• Understand audience behaviors to optimize keywords, placements, creative, and more.
• Develop, execute, and optimize campaigns and budgets across 10+ enterprise-level clients.
• Leverage advanced targeting to increase visibility and brand awareness in relevant audiences.
• Own daily account monitoring and optimization.
• Perform data analysis to identify opportunities for growth.
• Create detailed reports via Excel and Agency Analytics.
• Meet with clients bi-weekly to discuss performance and next steps.
• Lead in-depth competitor analysis, identifying strengths and gaps in market positioning.
• Lead data interpretation, providing actionable insights for campaign improvements.
• Work with the in-house creative team to build ad assets.
• Manage and optimize Meta (Facebook/Instagram) campaigns, including audience targeting, creative testing, and budget allocation.
• Apply insights from paid social performance to complement search campaigns and drive full-funnel ROAS.
• Stay up-to-date on Meta Ads best practices, tools, and platform updates.
• Analyze paid social performance and generate actionable recommendations for creative, targeting, and bidding strategies.

Paid Media Specialist