Retention Marketing Strategist

eHouse Studio

Retention Marketing Strategist managing email and SMS marketing for eCommerce clients, optimizing campaigns and collaborating with cross-functional teams on strategic initiatives.

Posted 6/4/2026contractRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop and own retention marketing strategies across email and SMS for assigned clients.
Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks
Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines.
Ensure all programs follow deliverability, compliance, and best-practice standards.
Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth.
Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement
Use data and insights to make proactive recommendations and confidently challenge underperforming strategies
Support account managers in client meetings by presenting strategy, results, and recommendations
Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions.
Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives
Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences.
Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.

Requirements

What you’ll need

2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred)
Proven experience building and optimizing email and SMS campaigns and automated flows
Strong understanding of segmentation, personalization, and lifecycle marketing strategies
Experience analyzing performance metrics and using data to inform strategy and optimization
Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment
Excellent written and verbal communication skills, including client-facing presentations
High attention to detail and strong project management skills
Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar
Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce)
Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention marketinglifecycle marketingemail marketingSMS marketingsegmentationpersonalizationA/B testingperformance metrics analysisproject managementdata-driven strategy

Soft Skills

communicationclient-facing presentationsattention to detailtime managementcollaborationstrategic thinkingproblem-solvingadaptabilitycreativityorganizational skills