Edify Education

Analyst

• Prospect, engage and build relationships
• Manage relationships with schools and maintaining organizations
• Identify upsell, cross-sell and retention opportunities
• Map churn risks and implement mitigation plans
• Strategic analysis of the customer portfolio
• Negotiate upsell and cross-sell agreements
• Present products and engagement reports
• Interface with internal teams to drive improvements and deliverables
• Support events and presentations showcasing expansion results

Customer Success Analyst – Revenue

Growth Marketing

• Responsible for managing and optimizing Edify’s paid media channels (Meta Ads, Google Ads and LinkedIn Ads), focusing on investment efficiency and generation of qualified leads.
• Directly involved in planning, executing and optimizing campaigns for different funnel stages (top, middle and bottom), aligned with inbound strategy and commercial lead generation.
• Strong responsibility for data and performance analysis, monitoring metrics such as CPL, CPA, CAC, conversion rate, ROAS and contribution to ACV.
• Central role in turning data into actionable insights, supporting strategic decisions on media mix, budget reallocation and channel prioritization.
• Ensure quality tracking and data integrity, using advanced Google Analytics (GA4), UTMs, conversion events and CRM integrations.
• Regular use of Google Sheets and automations (e.g., Zapier) for consolidating, processing and visualizing media and funnel data.
• Ongoing execution of A/B tests on creatives, audiences, copy and landing pages, documenting learnings to scale what works.
• Constant interface with Growth, Branding and Commercial teams, contributing to clear, business-impact-oriented reports.

Mid-Level Performance Analyst – Growth

Sales Development Rep

• Prospecting and lead generation: Research and identify potential customers who fit the company’s ideal profile.
• Lead qualification: Evaluate each lead’s potential by checking qualification criteria and interest in the offered solution.
• Initial contact with prospects: Reach out to leads, typically by email or phone, to start the relationship and understand their needs.
• Meeting scheduling: Arrange meetings or demos between qualified leads and sales representatives when needed.
• CRM updates: Keep the CRM updated with information about prospects and recorded interactions.
• Relationship building: Establish rapport with prospects, showing genuine interest and helping to identify their needs and challenges.
• Handover to the sales team: Forward qualified leads to the sales team, ensuring they are properly prepared for the closing process.
• Participate in pre-sales team rituals: daily stand-ups, alignment meetings and training sessions.
• Study Edify’s solution portfolio, staying up to date on the educational market and its trends.
• Contribute best practices, ideas and learnings to strengthen the team’s collaborative culture.

SDR, Sales

• Prospect, inspire, and build relationships;
• Manage relationships with schools and school owners/administrators;
• Identify upsell, cross-sell, and retention opportunities;
• Map churn risks and implement mitigation actions;
• Perform strategic analysis of the customer portfolio;
• Negotiate upsell and cross-sell deals;
• Present products and engagement reports;
• Liaise with internal teams to drive improvements and deliverables;
• Support events and presentations of expansion results.

Mid-level Customer Success Analyst

• Prospectar, inspirar e construir
• Relacionamento com escolas e mantenedores;
• Identificação de oportunidades de upsell, cross-sell e retenção;
• Mapeamento de riscos de rotatividade e implementação;
• Análise estratégica da carteira de clientes;
• Negociação de upsell, cross-sell
• Apresentação de produtos e relatórios de engajamento;
• Interface com áreas internas para melhorias e entregas;
• Apoio em eventos e apresentações de resultados de expansão.

Analista CS Júnior

Recruitment

• Conduct end-to-end recruitment processes (profile alignment, job posting, screening, interviews, and offer)
• Work on openings at different levels (operational, administrative, and strategic)
• Conduct competency-based and behavioral interviews
• Maintain close relationships with hiring managers to understand area needs
• Monitor R&S metrics (time-to-fill, SLA, hiring quality, recruitment funnel)
• Support employer branding and talent attraction initiatives
• Update recruitment systems and controls
• Conduct onboarding processes for new employees

Junior Recruitment & Selection Analyst

People Operations

• Support the management and monitoring of people-related metrics (turnover, absenteeism, headcount, personnel costs)
• Monitor OKRs and targets for the People/HR area
• Prepare People Analytics reports and analyses
• Ensure data and controls for the area are kept up to date and well organized
• Support managers with information and analyses to aid decision-making

Junior Analyst – People Management and People Analytics

Consultant

• Build and maintain relationships with schools.
• Identify upsell and cross-sell opportunities.
• Recover churned customers and prevent churn.
• Conduct strategic analysis of the client portfolio.
• Inspire school owners and education managers to adopt a new approach to teaching English in schools.
• Map clients' pain points and needs.
• Support promotional events for our programs.