Edia

Performance Marketing

• Design, test, and scale multi-channel campaigns including digital marketing, email nurture, outbound, and ABM; Partner with SDRs to iterate on messaging and inbound follow-up; Build and own an experiment framework; Define and track leading indicators; Partner with Sales on ICPs and targeted campaigns; Collaborate with content and product marketing; Measure ROI across channels; Help hire and grow the demand gen team; Lay groundwork for product-led growth.

Demand Generation Marketer

Account Executive

• Edia is a Series A education AI startup revolutionizing K-12 education with AI-driven solutions.
• Enterprise Account Executive role focused on net-new logo acquisition and revenue targets.
• Target 80 accounts, generate $900K in new pipeline, close $300K in revenue per quarter.
• Maintain clean Salesforce/Clari pipeline with 10-20 opportunities; report progress to leadership.
• Hybrid-friendly, remote-friendly work environment with opportunities to collaborate with GTM teams.

Enterprise Account Executive

Financial Planning and Analysis

• Own the company’s financial and operating model, defining and tracking key metrics.
• Partner with GTM leadership on sales & marketing budgets, forecasts, and ROI analysis.
• Partner with Head of Talent on headcount planning and management.
• Lead expense management, ensuring spend discipline and alignment with growth goals.
• Oversee AP, payroll, invoicing, and AR.
• Support monthly close, reporting, and compliance.
• Act as the finance point of contact for deal escalations that require additional guidance on deal structuring, pricing, and commercial terms.
• Support contract negotiations and redlining in partnership with Sales and Legal.
• Support quote-to-cash processes, ensuring efficiency across contract execution, invoicing, AR, and approvals.
• Own sales commissions calculations and payouts, ensuring accuracy and timeliness.

Demand Generation Marketer

Enterprise Account Executive

Finance Lead