Ecologi | B Corp™

Marketing

• Act as Marketing Strategy partner to the Global Product Management Director in shaping and executing long-term market, product, and asset strategies
• Lead development and coordination of global strategic marketing plans, market assessments, and business execution frameworks
• Ensure coordination and alignment of regional marketing activities with overall global marketing goals and communications
• Lead development and coordination of market segmentation plans and identify high-potential target markets and customer segments
• Generate competitive intelligence and market insights to support the "Playing to Win" strategic marketing direction
• Manage stage-gate processes for new global product development projects and spearhead stage-gate project development
• Support pricing and margin improvement strategies through analysis of global price points, cost structures, and value positioning
• Provide decision support for inter-region sourcing and asset optimization by aligning global capacity with demand outlooks
• Help define and institutionalize strategic marketing processes, governance, and cross-functional engagement models
• Contribute to the development of a long-term product innovation pipeline aligned with strategic marketing priorities
• Identify product rationalisation and specification harmonisation needs
• Lead strategic marketing alignment workshops and communicate insights and recommendations to senior leadership

Global Strategic Marketing Manager