Director, GTM and Marketing Operations
Backblaze
CloudTableau
Senior Lifecycle Marketing Manager
Earnest
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $170,000 per year
Job Level
Senior
Tech Stack
CloudTableau
About the role
- Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities
- Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts
- Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs
- Lead Earnest initiatives to ensure flawless campaign execution, deliver revenue and engagement growth, and drive innovation across lifecycle marketing strategies
- Report to the Director of Performance Marketing and play a strategic role shaping customer journey and lifecycle campaigns to drive engagement, retention, and customer lifetime value
Requirements
- 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
- 4+ years of experience developing lifecycle/CRM engagement program
- Proven ability to present campaign strategies, performance, and recommendations to senior leadership
- Experience developing marketing plans that balance financial objectives and customer experience goals
- Expertise in audience segmentation and targeting using database and real-time event data
- Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
- Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
- Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
- Experience building and optimizing automated campaigns and experimentation frameworks
- Strong project management skills with tools such as Jira, Workfront, or Basecamp
- Very strong attention to detail and strict adherence to QA processes
