Director, GTM and Marketing Operations
Backblaze
CloudTableau
CRM and Lifecycle Marketing Manager
FUJIFILM Corporation
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 per year
Job Level
SeniorLead
Tech Stack
CloudTableau
About the role
- Manage and optimize CRM processes to improve customer data analysis and segmentation
- Own the creation, optimization, and measurement of email and SMS campaigns aligning with overall marketing and business objectives
- Partner with marketing team, developers, and vendors to implement, maintain, and integrate marketing technologies (ESP/SMS, UGC, Reviews, Loyalty providers)
- Use front end marketing tools and analytics (e.g., GA, Looker) to provide actionable insights and report on KPIs such as CLTV, retention, engagement, churn
- Ensure data security, compliance, and governance across all platforms
- Translate marketing needs to define technical project requirements and act as main point of contact with software development team
- Manage relationships with external vendors and partners; recruit and onboard contractors as needed
- Build, launch, and optimize automated email and SMS triggers and flows (welcome, onboarding, cart/browse abandonment, post-purchase, win-back, promotional campaigns)
- Own segmentation, targeting, personalization strategies and multichannel customer journeys to drive repeat purchases
- Continuously analyze campaign performance and customer behavior to refine lifecycle strategies
- Lead cross-functional initiatives from strategy through execution and provide leadership for Assistant CRM Manager and contractors
- Review and approve timesheets for contractors and manage team deliverables
Requirements
- 7+ years of experience in CRM, lifecycle marketing, or MarTech roles (preferably in retail or D2C e-commerce)
- Bachelor's Degree or equivalent work experience
- Technical expertise in marketing technologies
- Proven success building and optimizing trigger-based lifecycle flows across email and SMS
- Experience leading MarTech integrations (ESP, SMS, CDP, personalization tools)
- Technical literacy in APIs, tagging, and data workflows
- Hands-on experience with ESPs such as Klaviyo, Salesforce Marketing Cloud, or Iterable
- Experience in loyalty, reviews, and UGC platforms such as YotPo or Bazaarvoice
- Experience working closely with vendors, managing project scope, support, schedules and deliverables
- Experience with ecommerce and in-store operations technology
- Familiarity with tag management systems (Google Tag Manager preferred)
- Excellent written and verbal communication skills
- Experience with data visualization tools such as Tableau or Data Studio
- Strategic thinking and business acumen
- Customer-centric mindset
