e21 - Recharging the Future

Human Resources

• Support recruitment and selection processes (resume screening, scheduling interviews, and contacting candidates)
• Conduct hiring and termination procedures and manage employee documentation
• Support the Personnel/Payroll area (timekeeping, benefits administration)
• Maintain up-to-date employee records and files
• Assist with internal marketing (employee engagement), training, onboarding, and organizational climate initiatives
• Provide assistance and information to employees
• Support the preparation of HR reports and performance indicators

HR Assistant

Social Media Manager

• Development of social media strategies for clients;
• Creation of the client communication guide, including tone of voice, personas and content pillars;
• Definition of objectives and KPIs for each social channel;
• Planning the monthly content calendar;
• Digital planning and campaign strategy, ensuring integration with the client's always-on activities;
• Writing copy and captions for posts;
• Briefing and guidance for post artwork to the design team;
• Creation of moodboards and scripts for photo and video production;
• Scheduling and publishing content on social networks according to the defined calendar;
• Reviewing and correcting artwork to ensure alignment with the brand identity;
• Management of social networks such as LinkedIn, Instagram and Facebook;
• Daily review of clients' schedules;
• Ensuring that all scheduled posts have been published correctly;
• Analysis of the client's target audience to optimize strategies;
• Competitor analysis to identify differentiators and opportunities;
• Research on trends and opportunities for continuous innovation and strategy updates;
• Benchmark analysis, comparing performance against market references;
• Analysis and recommendation of improvements to visual identity as needed;
• Creation and analysis of monthly reports with insights and performance metrics;
• Creation and analysis of campaign-, action- or event-specific reports as required;
• Research and definition of influencer strategies aligned with brand objectives;
• Adjustment of strategies and decision-making to optimize results.

Social Media Specialist

Content Marketing Manager

• Definition and execution of content strategies (social media, email marketing and blog/website) based on each client’s objectives
• Development of brand guidelines, focusing on language guidelines, tone of voice, etc.
• Always-on editorial planning and integrated campaign planning for social media
• Strategic copywriting and creative direction for different formats and platforms
• Definition and monitoring of KPIs according to each brand’s objectives
• Analysis of organic and paid content performance, generating insights and optimizations
• Preparation of strategic presentations and reports
• Interface with areas such as creative, media and account management, ensuring alignment and smooth processes
• Support in organizing workflow and managing the editorial schedule for the team (copywriters and art directors)

Content Analyst

Director

• Develop creative assets and campaigns with a strong emphasis on digital, while also producing offline materials;
• Manage and plan creative projects and the brand's visual concepts;
• Conduct research for references and content sources;
• Create and replicate visual patterns;
• Maintain the brand's visual consistency;
• Design assets and layouts for marketing campaigns, blog, social media, emails, microsites, landing pages, infographics, e-books, presentations; GIFs, videos, Instagram Stories, point-of-sale (POS) materials, stickers, banners, trade show booth layouts, posters, newspaper ads, packaging, and other promotional materials;
• Create visual elements, vector art, illustrations and logos;
• Ensure technical and creative quality control of projects from briefing through delivery;
• Produce assets and layouts using UX and UI concepts;

Art Director

Analyst

• Assist with planning, setup, and management of advertising campaigns on leading media platforms to reach target audiences
• Define performance goals, segment target audiences, and monitor results in real time
• Analyze data from active campaigns
• Based on analysis, optimize campaigns to improve return on investment (ROI)
• Support the preparation of periodic reports with relevant information on campaign performance
• Communicate results and suggest strategies to maximize the impact of digital marketing efforts
• Deliver weekly operation summaries
• Deliver monthly performance reports

HR Assistant

Social Media Specialist

Content Analyst

Art Director

Media Analyst, Online and Offline