Product Marketing Manager, Consumer
GoFundMe.org
Chief Marketing Officer
Dutch Business Network
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $250,000 - $300,000 per year
Job Level
Lead
Tech Stack
Swift
About the role
- Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc.
- Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights.
- Define Dutch’s brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents.
- Guide our creative team with customer insights and key messages to create strong campaigns.
- Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate — setting budgets, optimizing spend, and delivering measurable ROI.
- Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
- Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
- Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability.
- Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting.
Requirements
- 10+ years of marketing experience in the consumer sector, ideally in Pet, Wellness / Healthcare, and/or subscription or membership model businesses
- 5+ years managing and scaling teams, with a track record of mentorship and team development.
- Innovative, hands-on operator who thrives in fast-paced, resource-constrained environments and isn’t afraid to get tactical.
- Proven success scaling a consumer brand from early-stage growth to national reach
- Deep expertise in digital and performance marketing (SEO, paid social, search, programmatic, influencer, and affiliate channels), with a track record of driving measurable CAC and LTV improvements.
- Brand-building experience in pet, healthcare, wellness, or lifestyle industries — including positioning, messaging, and creative campaign development.
- Scrappy, agile, and proactive—comfortable with limited resources and high expectations
- Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
- Analytical and data-driven mindset — comfortable with dashboards, funnel analysis, attribution modeling, and translating data into action.
- Passion for pets, healthcare, and startups, and a leadership style that balances ambition with empathy.
