Chief Marketing Officer

• Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc.
• Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights.
• Define Dutch’s brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents.
• Guide our creative team with customer insights and key messages to create strong campaigns.
• Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate — setting budgets, optimizing spend, and delivering measurable ROI.
• Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
• Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
• Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability.
• Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting.

Chief Marketing Officer

Consumer Marketing Director – Secondment, 9 Months

Product Marketing Director

Global Marketing Director – Oncology, Solid Tumor

Director of Marketing

Product Marketing Director