Durst Kerridge

Account Executive

• Develop annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
• Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.
• Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients via a signed Statement of Work (or equivalent).
• Serve as the primary liaison between the Client and Franklin Madison Direct’s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
• Ingest matchback performance data and prepare client-facing dashboards and deliver presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
• Build and present/co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction.
• Provide creative guidance and serve as a value-added contributor to creative strategy and review.
• Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, to-dos, challenges, performance, etc.
• Confidently and diplomatically address any campaign quality or performance issues, leveraging FM Direct’s values as a guide to communication and remediation.
• Prepare accurate and detailed invoice support docs (“deal tool”) to equip Finance and Senior Leadership Team with KPIs to analyze and advance the agency.
• Play an active role in the accurate monthly forecasting of your book of Clients (volume, timing, revenue, gross profit) to aid in capacity planning, goal creation, and forecast fidelity.
• Consistently achieve client-specific, personal and company budget goals; with consistent year-over-year increases in each.
• Effectively lead and direct the client team (Account Managers, Data Team, Production Team, Creative Team, Digital Team, etc) towards a shared purpose of highly effective and timely outcomes.
• Assist in the sales process by building test plans/budgets/ramps and persuasively presenting them to prospects with confidence.
• Embrace, participate in, and deliver on specific company growth initiatives.
• Continuing education on position-specific topics including marketing strategy, analysis, attribution, presentation, persuasion, etc.
• Complete any duties/responsibilities as deemed appropriate by the senior management team.
• Emulate CLASS Communication and personify Franklin Madison values.

Senior Account Director

Growth Marketing

• Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct
• Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand.
• Drive direct marketing performance (est. 60% of time): Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients.
• Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed.
• Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities.
• Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget.
• Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies.
• Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps.
• Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence.
• Collaborate with Data Analytics leadership to cultivate, iterate, and evolve testing, digital integration, internal modeling and other differentiating disciplines.
• Build monthly and annual sales forecasts for purposes of ongoing budgeting and costs management for review with GVP, Market Strategy and Growth.
• Support Business Development Efforts (est. 20% of time): Refine and evolve the “Prospect Profile” (industry, size, campaign specs, budget, etc.) to meet evolving business priorities.
• Assist the Business Development team as needed to prepare for and participate in discovery calls and pitches, resulting in achievement of new business targets and established conversion goals.
• Participate in key growth opportunities, including key RFPs and prospect proposals.
• Support the VP, Enterprise Growth in critical business functions, including the establishment of SOPs to assign and align opportunities to the Strategist team.
• Identify and Lead Significant Growth Initiatives (est. 20% of time): Support and/or lead efforts in growing Franklin Madison Direct through new partnerships, services, industries, capabilities, etc.
• Conceptualize strategies to accelerate new client growth while increasing retention and optimization of existing clients.
• Complete any additional duties/responsibilities as assigned by the Executive Team.

Vice President, Agency Growth

Accounting Manager

• Responsible for the management of the general accounting functions for the Insurance and Marketing Services divisions
• Leadership of the day-to-day operations as well as special projects associated with process improvement initiatives
• Fostering and maintaining professional relationships within the company, external partners such as accountants and consultants, staff members, and various other departments
• Lead and manage a team of Accounting and A/R staff
• Management of the monthly financial closing process
• Create and review monthly journal entries for accuracy
• Assure all balance sheet accounts are reconciled on time and are accurate
• Review client SOWs and invoices to ensure clients are billed accurately
• Review and analyze daily cash collection
• Perform treasury functions of the business
• Oversight and management of the various financial systems
• Manage the company’s fixed assets
• Maintain audit and tax compliance
• Ensure regulatory compliance (GAAP) and internal control maintenance
• Assist with internal and external audits
• Special projects as warranted by the business

Senior Manager, Accounting

Data Scientist

• Predictive modeling & decision support
• Develop and validate response, premium, and other predictive models to improve targeting and profitability for direct mail and online campaigns.
• Build omnichannel optimization and personalization models to determine who should receive which offer/message, through which channel, and when, to maximize campaign performance and profitability.
• Analyze historical customer and marketing data to identify trends and patterns that inform strategy and optimization.
• Design tests/experiments to evaluate campaign parameters (e.g., pricing, coverage, response, creative) and quantify lift and impact.
• Production-ready analytics & ML
• Build new and upgrade existing pipelines for data flow, business processes, scoring, and reporting (batch-first, designed for scale).
• Contribute to model delivery patterns such as scheduled scoring jobs, APIs, or containerized services, including lightweight monitoring and versioning.
• Research and Development
• Research, recommend, and implement cutting edge tools, platforms and methodologies that align with industry best practices in data science and analytics.
• Champion the adoption of innovative approaches in predictive modeling, data mining, and analytics, fostering a culture of continuous improvement.
• Provide thought leadership and mentorship to team members, promoting upskilling in automation, AI, and innovative analytics.

Financial Planning and Analysis

• Analyzes financial data, develops forecasts, and prepares reports to provide leadership with actionable insights
• Develop and maintain complex financial models that directly impact the company’s bottom line
• Produce client-facing proformas and revenue forecasts
• Collaborate with cross-functional teams to align financial goals with business objectives
• Ensure the accuracy and integrity of monthly client payment data within reporting systems
• Contribute to in-depth analysis of product profitability
• Assist in other departmental and management requests for ad hoc projects
• Other duties as assigned

Senior Account Director

Vice President, Agency Growth

Senior Manager, Accounting

Data Scientist

Financial Analyst