Durst Kerridge

Business Development Rep

• Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns.
• Pre-qualify those raw leads.
• Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc.
• Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives.
• Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations.
• Lead discovery calls / meetings independently to identify prospective clients’ key needs and pain points.
• Where applicable, set a follow up proposal presentation.
• Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs.
• Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc.
• Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned.
• Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested.
• Other duties as assigned by leadership.

Business Development Representative