Durst Kerridge

Data Scientist

• Predictive modeling & decision support
• Develop and validate response, premium, and other predictive models to improve targeting and profitability for direct mail and online campaigns.
• Build omnichannel optimization and personalization models to determine who should receive which offer/message, through which channel, and when, to maximize campaign performance and profitability.
• Analyze historical customer and marketing data to identify trends and patterns that inform strategy and optimization.
• Design tests/experiments to evaluate campaign parameters (e.g., pricing, coverage, response, creative) and quantify lift and impact.
• Production-ready analytics & ML
• Build new and upgrade existing pipelines for data flow, business processes, scoring, and reporting (batch-first, designed for scale).
• Contribute to model delivery patterns such as scheduled scoring jobs, APIs, or containerized services, including lightweight monitoring and versioning.

Marketing

• Participate in Client marketing kickoff calls.
• Responsible for accurate input of system information in order to process all aspects of the campaign.
• Responsible for obtaining accurate marketing materials from internal production teams in order to produce marketing copy for client campaigns.
• Work with internal teams to help resolve client data issues.
• Manage creative changes with internal partners.
• Assist the team in completion of additional production items when applicable.
• Utilize all checklists and QC tools to maximize accuracy and ensure timely campaigns.
• Identify and provide solutions in any areas needing improvement to enhance overall campaign workflow efficiency.

Client Marketing Coordinator

Business Development Rep

• Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns.
• Pre-qualify those raw leads.
• Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc.
• Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives.
• Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations.
• Lead discovery calls / meetings independently to identify prospective clients’ key needs and pain points.
• Where applicable, set a follow up proposal presentation.
• Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs.
• Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc.
• Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned.
• Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested.
• Other duties as assigned by leadership.

Data Scientist

Client Marketing Coordinator

Business Development Executive