Bilingual Marketing Coordinator
LexisNexis
Lifecycle Marketing Lead
Dropbox
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$120,300 - CA$162,700 per year
Job Level
Senior
About the role
- Lead lifecycle marketing strategy for onboarding, monetization, and retention across Dropbox products.
- Manage and mentor a team of 3 lifecycle marketers, fostering a culture of experimentation, innovation, and performance.
- Drive campaign development across email, in-product, and push channels using Iterable, with a strong emphasis on personalized experiences.
- Build structured A/B testing plans and learning agendas to optimize messaging, timing, and channel mix.
- Use CRM data and audience insights to develop segmentation strategies and audience sizing.
- Partner cross-functionally with product, design, analytics, and integrated marketing to develop a unified customer journey.
- Leverage AI and automation tools to deliver next-gen lifecycle experiences and improve operational efficiency.
Requirements
- 6+ years of experience in lifecycle, CRM, or growth marketing with a strong B2C focus.
- Proven experience leading lifecycle strategy for onboarding, conversion, or retention.
- 2+ years of direct management experience with a track record of developing talent.
- Proficiency in Iterable (required) or similar platforms.
- Strong analytical skills: ability to interpret campaign performance data, create hypotheses, and iterate based on insights.
- Deep understanding of A/B testing methodology, experimentation frameworks, and performance-driven marketing.
- Experience with CRM data, including segmentation, audience sizing, and campaign targeting.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingCRM marketinggrowth marketingA/B testingcampaign developmentsegmentation strategiesaudience insightsdata analysisperformance-driven marketingpersonalization
Soft skills
leadershipmentoringinnovationexperimentationanalytical thinkingcollaborationcommunicationstrategic thinkingteam managementproblem-solving
