Growth Marketing Manager, Lifecycle
Figma
Field Marketing Manager, Events
Dropbox
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$104,600 - CA$141,500 per year
Job Level
SeniorLead
About the role
- Develop and execute a comprehensive field event marketing strategy for North America, including Dropbox-led regional events, third-party conferences, ancillary activations, and customer-focused events.
- Ensure a strong customer-first orientation in event production, highlighting Dropbox’s value and building consistent, meaningful connections with audiences across segments.
- Create and manage an event calendar that strategically positions Dropbox at industry conferences, trade shows, and ancillary activations throughout the year.
- Partner with Brand & Communications to align event storytelling, creative assets, and experiences with Dropbox positioning.
- Drive cross-functional collaboration with Sales, Integrated Marketing, Product Marketing, and Communications to ensure events are cohesive and anchored in business objectives.
- Manage vendor relationships, venue selection, contract negotiations, budget allocation, and program governance.
- Design and implement pre-event, onsite, and post-event engagement strategies to maximize attendance and measurable customer impact.
- Extend event reach through digital, social, and web channels in collaboration with cross-functional partners.
- Track performance against key metrics, report on ROI, and make data-driven recommendations for future improvements.
- Collaborate with creative and content teams to produce high-quality event materials, presentations, and promotional assets that align with Dropbox brand standards.
Requirements
- 8+ years of B2B marketing experience with a focus on event and field marketing
- Proven track record of designing, scaling, and executing event marketing programs that drive measurable business impact.
- Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
- Skilled in managing complex, cross-functional projects and events, with a strong focus on detail, timelines, and flawless execution.
- Hands-on experience with budget management and vendor negotiations, ensuring cost efficiency and operational excellence across events of varying scale.
- Data-driven approach with experience analyzing program performance and providing actionable insights.
- Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships across Brand, Integrated Marketing, and other cross-functional teams.
- Travel approximately up to 30%.
- Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models.
- Hands-on experience supporting or managing event programs across virtual, hybrid, and in-person formats.
- Comfortable using event management platforms and marketing automation tools to plan, execute, and measure success.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingB2B marketingbudget managementvendor negotiationsdata analysisevent program managementlead flow processescross-functional project managementcustomer engagement strategiesROI tracking
Soft skills
communicationpresentationinterpersonal skillsrelationship buildingattention to detailtimelinesscollaborationstrategic thinkingproblem-solvingcustomer-first orientation
