Lead Product Manager, Credit Risk
Flex
Growth Marketing Manager, Lifecycle
Figma
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $122,000 - $238,000 per year
Job Level
Mid-LevelSenior
About the role
- Expand and optimize a high-impact, strategic lifecycle marketing program to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions.
- Drive the creation of personalized, data-driven lifecycle journeys.
- Own end-to-end strategy and execution of key lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes.
- Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences.
- Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth.
- Lead cross-functional alignment, collaborating proactively with Marketing Ops, Product, Data Science, Product Marketing, and Creative teams to ensure campaigns are strategically integrated and executed seamlessly.
- Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability.
- Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business.
Requirements
- 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
- Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics.
- Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization.
- Strong analytical skills, with hands-on experience in A/B testing, incrementality testing, and data-driven optimization.
- Familiarity with user data platforms and tools for advanced segmentation and analytics.
- Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution.
- Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams.
- Experience in both self-serve and sales-assisted lifecycle marketing programs (added plus).
- Experience collaborating with globally distributed teams to serve localized campaigns (added plus).
Benefits
- Equity to employees
- Health, dental & vision
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO
- Company recharge days
- Learning & development stipend
- Work from home stipend
- Cell phone reimbursement
- Sales incentive pay for most sales roles
- Annual bonus plan for eligible non-sales roles
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingmarketing automationA/B testingincrementality testingdata-driven optimizationadvanced segmentationpersonalizationuser data platformscampaign measurementKPI reporting
Soft skills
project managementcommunicationcollaborationanalytical skillsstrategic thinkinginnovationprioritizationstakeholder engagementcross-functional alignmentpresentation skills
