Dropbox

Growth Campaigns Lead

Dropbox

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$118,200 - CA$159,900 per year

Job Level

Senior

About the role

  • Lead end-to-end acquisition campaign strategy to bring new users into the Dropbox ecosystem through both product-led and sales-led funnels.
  • Map and coordinate the early-stage customer journey, identifying key entry points and high-leverage acquisition opportunities.
  • Design and execute growth experiments across messaging, targeting, and channels—leveraging AI-driven tools and insights to improve efficiency and performance.
  • Partner with data science and channel teams to forecast pipeline, measure impact, and optimize cost-per-acquisition across segments.
  • Translate experimental learnings into scalable, repeatable campaigns that fuel consistent pipeline growth.
  • Ensure brand and message consistency across campaigns while tailoring delivery to audience personas and intent stages.
  • Share insights and best practices to strengthen Dropbox’s growth engine and inform future go-to-market plays.

Requirements

  • 7+ years in growth, demand generation, or integrated marketing with a focus on B2B SaaS acquisition
  • Proven success driving user or lead acquisition across both product-led and sales-led motions
  • Deep understanding of funnel dynamics, conversion levers, and early-journey marketing
  • Strong analytical mindset with experience in forecasting, attribution, and performance optimization
  • Demonstrated ability to design and interpret marketing experiments using data and insight to iterate rapidly
  • Familiarity with AI-powered marketing tools (e.g., for audience targeting, creative optimization, or workflow automation)
  • Excellent cross-functional collaboration skills and comfort influencing senior stakeholders.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth strategydemand generationB2B SaaS acquisitionfunnel dynamicsconversion leversmarketing experimentsforecastingattributionperformance optimizationaudience targeting
Soft skills
analytical mindsetcross-functional collaborationinfluencing senior stakeholders
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