• Focus on driving growth of signups and pipeline, primarily through inbound channels
• Own key inbound channels, including SEO/GEO, social, referrals, and product virality
• Integrated campaign development and execution
• Organic inbound channels management
• Full funnel optimization, including website conversion, user onboarding and activation
• Analysis and reporting of performance across campaigns and channels

Requirements

2-4 years of experience at a B2B SaaS company
PLG experience is strongly desired, but not mandatory
Experience with acquisition marketing through organic channels, including SEO, organic social, and referral programs
Experience with full funnel marketing, and buyer-journey optimization
Demonstrate how they’ve used tools innovatively to achieve outcomes or scale.
Experience with working with and managing external resources to efficiently and effectively drive outcomes.

🔍 ATS Optimization Keywords
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Hard Skills

SEO
GEO
acquisition marketing
full funnel marketing
buyer-journey optimization
campaign development
performance analysis
website conversion
user onboarding
activation

Soft Skills

growth driving
innovation
resource management
outcome orientation
execution

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