Growth Marketing

• Own end-to-end execution of integrated campaigns across email, LinkedIn, paid social, and web
• Partner with Sales to deploy account-based campaign tactics across top-tier opportunities
• Lead demand generation tactics with a strong focus on pipeline acceleration
• Partner with Product Marketing and Brand Experience to ensure campaigns reinforce the RBS brand story
• Partner with Sales Operations to define and continuously refine lead scoring models, routing logic, and lifecycle stages
• Manage and evolve a centralized campaign calendar
• Develop and optimize nurture strategies tailored to brokers, TPEs, and clients
• Oversee SEO strategy to improve organic visibility for key RBS terms

Campaigns & Growth Marketing Manager

VP, Employer Growth & Engagement

Growth Marketing Pod Leader – DTC Ecom

Growth Marketing Specialist

Growth Marketing Manager

Growth Marketer