Market Strategy & Growth Leader
Switzerland Global Enterprise
Go
Campaigns & Growth Marketing Manager
TELUS
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
SeniorLead
About the role
- Own end-to-end execution of integrated campaigns across email, LinkedIn, paid social, and web
- Partner with Sales to deploy account-based campaign tactics across top-tier opportunities
- Lead demand generation tactics with a strong focus on pipeline acceleration
- Partner with Product Marketing and Brand Experience to ensure campaigns reinforce the RBS brand story
- Partner with Sales Operations to define and continuously refine lead scoring models, routing logic, and lifecycle stages
- Manage and evolve a centralized campaign calendar
- Develop and optimize nurture strategies tailored to brokers, TPEs, and clients
- Oversee SEO strategy to improve organic visibility for key RBS terms
Requirements
- 7 + years of experience in B2B marketing with a focus on demand generation, campaign execution, and pipeline acceleration
- Proven ability to manage both broad-based campaigns and account-based marketing (ABM) programs
- Strong understanding of brand positioning and ability to apply brand strategy within campaigns
- Proficiency in HubSpot (automation, journey building, segmentation) and Salesforce (attribution, lead management, reporting)
- Strong experience in campaign operations, including UTM tracking, A/B testing, and optimizing multichannel workflows
- Hands-on expertise in LinkedIn Campaign Manager and other paid media platforms
- Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase , Bombora)
- Strategic mindset combined with tactical execution skills
- Ability to collaborate cross-functionally with Product Marketing, Sales, Sales Ops, and Brand
Benefits
- Health insurance
- COVID-19 vaccination requirement
- Accommodation for applicants with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign executionpipeline accelerationaccount-based marketingbrand positioningUTM trackingA/B testingmultichannel workflowsSEO strategynurture strategies
Soft skills
strategic mindsettactical executioncollaborationcross-functional teamwork