Customer Success Manager
Domino Data Lab
CloudDockerKubernetesSFDC
Senior Marketing Tech Specialist – CRM
Dreamlines GmbH
contract
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communication
- Build out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation
- Automate CRM best practices across all countries & brands
- Drive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all markets
- Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results
- Recommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriate
- Analise and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
- Employ A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metrics
- Configure, maintain, and enhance CRM workflows and integrations, ensuring best practices in technical implementation
- Work with CRM vendor, Emarsys, to increase performance and cost-efficiencies
Requirements
- You are a MarTech expert, have several years CRM experience and you are skilled at connecting technology, data, and strategy to drive customer engagement and customer retention
- Extensive experience in building capabilities within an ESP, preferably hands-on experience with Emarsys
- You embrace the "You build it, you run it" ethos with experience with automation and observability
- Expert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms)
- Successful track record of optimizing and improving CRM channels in e-commerce businesses
- Hands-on experience with Emarsys (or similar enterprise-level ESP)
- Working knowledge of SQL and HTML
- Strong understanding and execution of agile methodologies and continuous delivery
- Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)
- Experience collaborating cross-functionally with marketing, product, and analytics teams
Benefits
- A hybrid job - mostly remote but with regular onsite meet ups
- Flexible working hours
- An international and diverse company
- Team and company events on a regular basis
- A dynamic environment with a start-up atmosphere and room for your own ideas
- A competitive salary and travel perks and discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMdata analysisAImachine learningA/B testingSQLHTMLemail marketingautomationagile methodologies
Soft skills
communicationcollaborationstrategic thinkingcustomer engagementcustomer retentionproblem-solvingadaptabilityinsight generationcross-functional teamworktechnical articulation
