Loyalty Marketing Manager
DOXA
Loyalty Marketing Manager
DOXA
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $135,000 per year
Job Level
SeniorLead
About the role
- Lead the design, development, and implementation of innovative loyalty constructs and strategies aimed at enhancing the customer experience
- Create multi-channel strategic marketing campaigns with Marketing Leaders, Product Management, and direct report(s)
- Drive execution of approved strategy and manage direct report(s) to ensure programs are planned and executed successfully and within budget
- Collaborate with Sales, Service leadership, and Product Management to assess and optimize consumer communications
- Coordinate with external agencies and vendors to support loyalty marketing initiatives
- Manage revenue forecasts, including establishment of annual forecast and monthly reforecasting based on performance actuals
- Analyze performance of existing loyalty programs and identify opportunities for growth, optimization, and innovation
- Implement metrics and tracking mechanisms with Database Marketing to monitor results and model program impact
- Identify campaign components for A/B testing and optimize performance
- Develop and communicate data-backed recommendations and presentations to senior leadership
- Provide continuous coaching and development of direct report(s)
- Establish campaign performance benchmarks and develop supporting financial reports on a regular cadence
Requirements
- Bachelor’s degree in Marketing or related field
- Minimum 8 years work experience in multi-channel marketing or related function
- Minimum 5 years work experience managing consumer loyalty programs
- Prior supervisory experience and/or leadership training
- Minimum 3 years experience working with revenue and budget forecasts, reporting performance against goals and being accountable for reaching forecasts
- Minimum 3 years experience leading hypothesis-driven A/B tests, experiment design and statistically significant testing methodologies
- Advanced knowledge of the customer lifecycle and multi-channel marketing
- Knowledge of reporting tools such as PowerBi, Google Analytics
- Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools
- Intermediate proficiency in MS Office
- Strong written and verbal communication skills
- Ability to travel domestically up to 5%
Benefits
- Health benefits including medical, dental, and vision
- 401K with 100% company match up to 3% of annual income and an additional 50% match on the next 2% of income
- Prefunded optional FSA
- 100% covered Life Insurance
- Accidental Death and Dismemberment Insurance
- Short Term and Long Term Disability
- $250 Wellness Benefit
- Medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy
- 10 days of vacation first year, increasing by one day each year thereafter
- 13 paid and closed holidays per year
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingconsumer loyalty programsrevenue forecastingbudget managementA/B testingexperiment designstatistical testing methodologiescustomer lifecycle managementcampaign performance analysisdata analysis
Soft skills
leadershipcoachingcommunicationcollaborationstrategic thinkingproblem-solvingpresentation skillsorganizational skillsteam managementperformance optimization
