Loyalty Marketing Manager
DOXA
Senior Manager, Lifecycle Marketing
AgelessRx
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Senior
About the role
- Own and optimize lifecycle marketing strategies including customer onboarding, engagement, retention, and reactivation across email, SMS, customer portal, and other touch points
- Oversee and execute end-to-end email marketing execution: briefing, copywriting, graphics, competitor analysis, audience list pull, email build, deployment, performance and metrics reporting
- Write punchy, on-brand email copy and understand brand positioning
- Assist marketing leaders in developing a roadmap for customer segmentation, messaging, campaign management, and triggered communications
- Collaborate with Product, Engineering, Customer Experience, and Data & Analytics to align lifecycle marketing initiatives with business objectives
- Oversee email marketing agency to develop, implement, and monitor triggered email journeys and promotional campaigns
- Work closely with copywriters, graphic designers, and cross-functional teams to support expedited implementation of email journeys
- Maintain understanding of industry trends and best practices in CRM, loyalty, and e-commerce; develop innovative strategies to enhance customer experiences and increase revenue
- Work with Customer Experience team to ensure a best-in-class patient experience; create and optimize automated email journeys to increase conversions and drive retention
- Oversee CRM from a data-driven perspective: analyze conversions, analytics, retention, optimizations, and testing opportunities
- Develop, implement, and monitor multichannel marketing campaigns across lifecycle stages including retention, nurture, prospect, and lead generation
- Implement loyalty, segmented communication, and reward strategies to increase repeat purchases and foster customer loyalty
- Analyze opportunities for strategic optimizations to increase revenue, improve conversions, boost retention, and increase sales while supporting the overall brand experience
- Provide analysis of key metrics, generate and communicate meaningful insights to stakeholders to support data-driven decisions
- Analyze customer data to identify opportunities for personalization, behavioral targeting, and lifecycle interventions
- Continuously optimize underperforming email journeys through testing and iteration
Requirements
- 4 years of experience in marketing with a focus on lifecycle marketing (ideally through transformation, growth or rebuild)
- Experience with marketing automation platforms, CRM systems, email marketing tools, and analytics software to interpret results
- Preferably experience with Braze
- Extremely organized with an ability to prioritize and self-manage
- Demonstrated success in loyalty strategies, retention, and sales growth
- Experience developing efficient and effective end-to-end journey/campaign strategies
- Familiarity with the health tech industry and knowledge of best practices and emerging trends in lifecycle marketing
- Hypothesis-led and data-driven in all marketing intent; comfort with numbers and analytics required
- Strong product skills and ability to contribute to cross-functional planning to increase activation, reduce churn, and improve conversion
