Marketing

• Own and optimize lifecycle marketing strategies including customer onboarding, engagement, retention, and reactivation across email, SMS, customer portal, and other touch points
• Oversee and execute end-to-end email marketing execution: briefing, copywriting, graphics, competitor analysis, audience list pull, email build, deployment, performance and metrics reporting
• Write punchy, on-brand email copy and understand brand positioning
• Assist marketing leaders in developing a roadmap for customer segmentation, messaging, campaign management, and triggered communications
• Collaborate with Product, Engineering, Customer Experience, and Data & Analytics to align lifecycle marketing initiatives with business objectives
• Oversee email marketing agency to develop, implement, and monitor triggered email journeys and promotional campaigns
• Work closely with copywriters, graphic designers, and cross-functional teams to support expedited implementation of email journeys
• Maintain understanding of industry trends and best practices in CRM, loyalty, and e-commerce; develop innovative strategies to enhance customer experiences and increase revenue
• Work with Customer Experience team to ensure a best-in-class patient experience; create and optimize automated email journeys to increase conversions and drive retention
• Oversee CRM from a data-driven perspective: analyze conversions, analytics, retention, optimizations, and testing opportunities
• Develop, implement, and monitor multichannel marketing campaigns across lifecycle stages including retention, nurture, prospect, and lead generation
• Implement loyalty, segmented communication, and reward strategies to increase repeat purchases and foster customer loyalty
• Analyze opportunities for strategic optimizations to increase revenue, improve conversions, boost retention, and increase sales while supporting the overall brand experience
• Provide analysis of key metrics, generate and communicate meaningful insights to stakeholders to support data-driven decisions
• Analyze customer data to identify opportunities for personalization, behavioral targeting, and lifecycle interventions
• Continuously optimize underperforming email journeys through testing and iteration

Senior Manager, Lifecycle Marketing

Marketing Manager – Member Engagement

Director, Marketing Excellence

Director, Marketing Excellence

Marketing Manager

Field Marketing Manager