doinstruct

Content Marketing Manager

• Create high-value content such as blog posts, case studies, landing page copy, and white papers
• Collaborate with internal subject-matter experts
• Develop concepts for shoots and videos
• Plan and produce content across formats that performs in both traditional search and AI answer engines
• Produce German-first content with English translations
• Ensure consistent brand tone of voice

Content Marketer – AI-First

Account Executive

• Own the US sales motion end-to-end
• Run the full sales cycle, prospecting to close, across inbound and outbound.
• Qualify, discover, demo, negotiate, and close complex B2B deals with US buyers.
• Develop and iterate messaging, ICP insights, and outbound approaches tailored to the US market.
• Pressure-test pricing, positioning, and value propositions with real customers.
• Feed structured insights back to Product and Marketing.
• Highlight objections, feature gaps, buying dynamics, and competitive pressure early and clearly.
• Collaborate closely with founders and the central GTM team.
• Experiment with new motions, including events and field marketing, where it makes sense.

Senior Account Executive

• Get deep on the product, the customer, and the European playbook
• Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries
• Own discovery, demos, and deal cycles end-to-end
• Document what works: objection patterns, ICP signals, winning narratives
• Close your first US deals
• Build and own the full US sales funnel - outbound, inbound, land & expand
• Define our US ICP based on real data, not assumptions
• Develop the US sales playbook from scratch
• Influence how we hire, structure, and scale the GTM team
• Become the person who built the US revenue engine

Content Marketer – AI-First

Senior Account Executive

Founding Account Executive