Founding Account Executive

doinstruct

Founding Account Executive developing the US sales strategy for a Berlin-based SaaS company. Collaborating directly with the co-founder to build a revenue engine from the ground up.

Posted 7/29/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $200,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS sales with a focus on outbound prospecting and full deal cycle management. Proven ability to develop sales strategies and playbooks tailored to regulated industries, while effectively communicating and iterating on processes.

Highest-signal resume keywords

B2B SaaS Account Executive ExperienceFull Deal Cycle ManagementOutbound ProspectingSales Playbook DevelopmentExperience in Regulated Industries

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Funnel ManagementDeal ClosingCustomer DiscoveryObjection HandlingICP Definition

Soft Skills

Clear CommunicationFast IterationPipeline CreationAdaptability

Industry Keywords

Food IndustryHospitality IndustryHealthcare IndustryManufacturing IndustryCompliance

About the role

Key responsibilities & impact

Get deep on the product, the customer, and the European playbook
Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries
Own discovery, demos, and deal cycles end-to-end
Document what works: objection patterns, ICP signals, winning narratives
Close your first US deals
Build and own the full US sales funnel - outbound, inbound, land & expand
Define our US ICP based on real data, not assumptions
Develop the US sales playbook from scratch
Influence how we hire, structure, and scale the GTM team
Become the person who built the US revenue engine

Requirements

What you’ll need

Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle
Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus)
Have been an early sales hire before, or actively want to be - the blank-page energy excites you
Are a natural outbound hunter - you don't wait for inbound; you create pipeline
Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves
Communicate clearly, iterate fast, and aren't precious about process that isn't working

Benefits

Comp & perks

Equity: meaningful early-hire options in a well-capitalized, fast-growing company
Health, dental, and vision coverage
Daily access to the founding team and real influence over the company you're helping build