Directive

Content Marketing Manager

Directive

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Create and manage custom content and SEO strategies for enterprise clients
  • Serve as primary client-facing strategist and main interface between clients and internal teams
  • Set goals using data from Google Analytics, CRM, SEMRush, Ahrefs and get approval from Associate Director
  • Project manage execution of strategies using Asana, delegate tasks, and partner with Project Managers
  • Work closely with content writers and designers to deliver content campaigns on time and to quality standards
  • Proactively communicate timeline expectations, progress, roadblocks, and opportunities to clients and internal leadership
  • Regular reporting cadence: bi-weekly client meetings, monthly reports, quarterly reports, and bi-annual business reviews
  • Use best practices including LTV:CAC modeling, Customer Generation methodology, Share of SERP, and Content Production to optimize client results

Requirements

  • Proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
  • Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
  • Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
  • Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
  • Proven organisational, project, and time management skills
  • Genuine enthusiasm for digital marketing, SEO and Content
  • Must have agency experience
  • Must have B2B tech and/or SaaS experience
  • Reliable internet access and ability to remain stationary for extended periods
  • Ability to legally work and reside in the United States
Benefits
  • We have a set living wage at Directive
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Gympass
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Annual Anniversary Trip with peers and executive leadership
  • Remote-first with option to use state-of-the-art offices in Irvine, California
  • Company provides PC or Mac (laptop) options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEO principleskeyword researchon-page optimizationlink buildingLTV:CAC modelingCustomer Generation methodologyShare of SERPContent Production
Soft skills
strong communication skillsorganizational skillsproject management skillstime management skills
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