Develop original content in formats including blog posts, articles, white papers, infographics, videos, and more in partnership with subject matter experts
Repurpose high-performing assets into derivative pieces for use across multiple channels
Build and execute content strategies to support short- and long-term marketing initiatives and campaigns
Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
Serve as a steward of best practices in messaging, grammar, writing, and style
Measure and report on content performance and optimize based on results
Contribute to standards, processes, and tools to drive efficiencies for the cross-functional marketing team
Stay on top of content marketing trends and propose new ideas to explore and test
Requirements
3+ years of content marketing experience in B2B tech/enterprise software space; 5+ for senior manager
Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
Proven ability to build relationships with other teams and across all levels
Self-motivated, innovative, collaborative, creative, and analytical
Fast learner, detail-oriented, and must enjoy fast-paced work environments
Ability to deliver feedback thoughtfully and receive it gracefully
Strong project management skills and attention to detail
Nice to Have: Familiarity with the life sciences industry
Nice to Have: Experience working with remote and global teams
Nice to Have: Success bringing innovative B2B offerings to market
Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Work Anywhere (flexibility to work from home or in the office)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.