SEO Manager
Directive
SEO Strategist
Directive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as a client-facing Content Strategist (internally Account Strategist, Content & SEO) responsible for day-to-day client deliverables and managing custom client strategies
- Own strategy for Enterprise clients, creating holistic marketing strategies that impact multiple business areas
- Craft creative briefs and content campaigns based on competitor and audience insights
- Use project phase, client goals, current campaigns, and historical performance to set and revise strategies while adhering to Directive best practices (Customer Generation, LTV:CAC modeling, Share of SERP, Content Production)
- Set client goals using Google Analytics, CRM data, SEMRush and Ahrefs, with Associate Director (AsD) approval
- Manage project execution via Asana; delegate tasks to Specialists, clients, and partner with Project Managers when present
- Work closely with content writers and designers to deliver quality content campaigns on time
- Proactively communicate timeline expectations, progress, and roadblocks to clients and internal leadership via Slack and bi-weekly meetings
- Report to clients on cadence: bi-weekly meetings, monthly reports, quarterly reports, and 2 bi-annual business review presentations
Requirements
- Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
- Analytical ability to analyze website traffic and SEO metrics using tools like Google Analytics
- Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Strong communication skills and comfortable client facing
- Proven organisational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
- Must have agency experience
- Must have B2B tech and/or SaaS experience
- Ability to work from anywhere in the United States and reliable internet access
- Ability to operate a laptop and office productivity software; must be able to remain stationary for extended periods
- Willingness to request reasonable accommodations if needed
Benefits
- We have a set living wage at Directive
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid medical plan for employee and 50% employer contribution for dependents
- Access to certified therapists through Spring Health and membership to Headspace
- Gympass physical wellness benefit
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual Anniversary Trip with peers and executive leadership
- Option to work 100% virtually from a home office; state-of-the-art offices available in Irvine, CA
- Employer-provided laptop (PC or Mac available) and necessary office equipment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO principleskeyword researchon-page optimizationlink buildingcontent strategywebsite traffic analysisSEO metrics analysisproject managementtime managementcontent campaign development
Soft skills
strong communication skillsorganizational skillsclient-facing skillsanalytical abilityenthusiasm for digital marketingproactive communicationteam collaborationtask delegationpresentation skillsproblem-solving
