Practice Manager, RTSM
Veeva Systems
Senior Manager, Acquisition
DIME Beauty Co
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Owns and optimizes specific acquisition channels (e.g., paid social, search, display, affiliate, influencer, and emerging media like audio and CTV).
- Executes and supports acquisition strategies across channels to deliver performance against key KPIs, with ownership over metrics like new customer spend, ROAS, and CAC.
- Monitors performance benchmarks and develops insights, sharing results and recommendations with internal stakeholders.
- Collaborates closely with retention marketing and the performance marketing team on forecasting and aligning acquisition efforts with broader business targets.
- Partners with creative and data teams to develop impactful campaigns, ensuring messaging and targeting align with customer insights.
- Builds relationships with platform partners to access alphas/betas and implement new strategies that enhance acquisition performance.
- Keeps up to date with digital marketing best practices, technology updates, and industry trends that could impact acquisition performance.
- Oversees external agency partners and manages internal resources to ensure efficient execution of campaigns.
- Communicates cross-functionally with Brand, Design, Data, E-Commerce, and senior leadership to align on strategy and results.
- Completes assigned training on time and supports broader marketing initiatives as needed.
Requirements
- Strong analytical skills with the ability to translate insights into actionable strategies.
- Strategic thinker who is also detail-oriented and execution-focused.
- Strong collaboration and communication skills, with the ability to work across teams and with senior leadership.
- Creative problem-solver who thrives in fast-paced environments.
- Bachelor’s degree in Marketing, Business, or a related field required (MBA is a plus).
- 6–8 years of marketing experience, with at least 4–5 years in digital marketing or customer acquisition (preferably in DTC beauty or consumer brands).
- Must have worked at or with an advertising agency.
- Proven experience managing acquisition channels that deliver measurable results.
- Hands-on proficiency with platforms such as Meta, Google, TikTok, AWIN, and measurement/reporting tools like GA-4, Tableau, and Measured.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcustomer acquisitionperformance marketinganalyticscampaign managementstrategic planningKPI managementcreative problem-solvingexecution-focuseddetail-oriented
Soft skills
collaborationcommunicationrelationship buildingstrategic thinkinginsight translationcross-functional communicationstakeholder engagementadaptabilityteamworkleadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA
