DIME Beauty Co

Community Manager

• Develop and evolve DIME’s organic social strategy across Instagram, Pinterest, Facebook, Facebook Community Group, YouTube, and emerging platforms.
• Set channel-specific growth goals and drive follower, engagement, and reach growth through data-informed strategies.
• Collaborate with your team on content ideation, planning, and execution - ensuring brand voice and visual standards are upheld.
• Own performance tracking and analytics for all platforms (reach, engagement, follower growth, CTR, conversions).
• Build and share actionable insights to improve content strategy, posting cadence, and audience targeting.
• Test new formats, features, and platform tools to drive measurable growth.
• Oversee and grow the DIME Community Facebook Group, fostering meaningful conversations and insights.
• Lead daily engagement strategies (comments, DMs, UGC amplification) to build brand loyalty and advocacy.
• Launch community-driven programs (giveaways, product feedback forums, loyalty spotlights).
• Partner with Creative, Retention, Influencer, and Customer Service teams to ensure cohesive storytelling.
• Support influencer and ambassador initiatives with social strategy and amplification.
• Integrate social strategy with product launches, campaigns, and key brand moments.
• Manage and track the community and organic social budget, allocating resources effectively to maximize ROI.
• Forecast and report spend, ensuring alignment with strategic priorities and growth goals.

Manager

• Owns and optimizes specific acquisition channels (e.g., paid social, search, display, affiliate, influencer, and emerging media like audio and CTV).
• Executes and supports acquisition strategies across channels to deliver performance against key KPIs, with ownership over metrics like new customer spend, ROAS, and CAC.
• Monitors performance benchmarks and develops insights, sharing results and recommendations with internal stakeholders.
• Collaborates closely with retention marketing and the performance marketing team on forecasting and aligning acquisition efforts with broader business targets.
• Partners with creative and data teams to develop impactful campaigns, ensuring messaging and targeting align with customer insights.
• Builds relationships with platform partners to access alphas/betas and implement new strategies that enhance acquisition performance.
• Keeps up to date with digital marketing best practices, technology updates, and industry trends that could impact acquisition performance.
• Oversees external agency partners and manages internal resources to ensure efficient execution of campaigns.
• Communicates cross-functionally with Brand, Design, Data, E-Commerce, and senior leadership to align on strategy and results.
• Completes assigned training on time and supports broader marketing initiatives as needed.

Senior Manager, Acquisition

• Lead and scale DIME’s social ecosystem as a strategic, analytics-savvy, and beauty-obsessed Community Manager.
• Develop and evolve DIME’s organic social strategy across Instagram, Pinterest, Facebook, Facebook Community Group, YouTube, and emerging platforms.
• Set channel-specific growth goals and drive follower, engagement, and reach growth through data-informed strategies.
• Collaborate with your team on content ideation, planning, and execution - ensuring brand voice and visual standards are upheld.
• Own performance tracking and analytics for all platforms (reach, engagement, follower growth, CTR, conversions) and build/share actionable insights.
• Test new formats, features, and platform tools to drive measurable growth.
• Oversee and grow the DIME Community Facebook Group; lead daily engagement strategies (comments, DMs, UGC amplification).
• Launch community-driven programs (giveaways, product feedback forums, loyalty spotlights).
• Partner with Creative, Retention, Influencer, and Customer Service teams to ensure cohesive storytelling and support product launches/campaigns.
• Manage and track the community and organic social budget, allocating resources effectively and forecasting/reporting spend.